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Type: The Secret History of Letters
 
 

Type: The Secret History of Letters [Kindle Edition]

Simon Loxley
4.0 out of 5 stars  See all reviews (7 customer reviews)

Print List Price: £12.99
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Product Description

Review

'Simon Loxley's quirkily elegant Type follows hard on the heels of Lynne Truss's Eats, Shoots and Leaves. It is better designed and typeset than that unlikely bestseller, and its subject, type, is central to the experience of every reader...A heady mixture of intrigue, personal achievement and corporate greed' --Justin Howes, Times Literary Supplement 'Simon Loxley reads between the lines in Type...underscoring the passion and ambition of its designers and highlighting the role that business and technological breakthroughs have had in the way we print and read today' --History Today 'the perfect book to spark an interest in type design amongst world-weary students' --Times Higher Education Supplement 'written like a novel, with the interplay of the great artists and technicians of the world of typography dramatized but never caricatured' --TypographicaTHE JOURNAL OF THE AMERICAN PRINTING HISTORY ASSOCIATION'remarkably good'

Product Description

Type is the bridge between writer and reader, between thought and understanding. Type is the message bearer: an art-form that impinges upon every literate being and yet for most of its history it has conformed to the old adage that ‘good typography should be invisible’, it should not distract with its own personality. It was only at the end of the nineteenth century that designers slowly realised that they could say as much with their lettering as writers could with their words. _x000D_
_x000D_
Form, of course, carries as much meaning as content. Now, anyone within reach of a computer and its limitless database of fonts has the same power. Type: The Secret History of Letters tells its story for the first time, treating typography as a hidden measure of our history. From the tempestuous debate about its beginnings in the fifteenth century, to the invention of our most contemporary lettering, Simon Loxley, with the skill of a novelist, tells of the people and events behind our letters. How did Johann Gutenberg, in late 1438, come to think of printing? Does Baskerville have anything to do with Sherlock Holmes? Why did the Nazis re-invent Blackletter? What is a Zapf? Type is a guide through the history of our letters and a study of their power. From fashion through propaganda and the development of mass literacy, Loxley shows how typography has changed our world. _x000D_
_x000D_
‘Simon Loxley's quirkily elegant Type follows hard on the heels of Lynne Truss's Eats, Shoots and Leaves. It is better designed and typeset than that unlikely bestseller, and its subject, type, is central to the experience of every reader… A heady mixture of intrigue, personal achievement and corporate greed’ Justin Howes, Times Literary Supplement_x000D_
_x000D_
‘Simon Loxley reads between the lines in Type… underscoring the passion and ambition of its designers and highlighting the role that business and technological breakthroughs have had in the way we print and read today’ History Today

Product details

  • Format: Kindle Edition
  • File Size: 3003 KB
  • Print Length: 248 pages
  • Publisher: I.B.Tauris; 1 edition (31 Mar 2006)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0073SGS2Q
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #236,745 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
2.0 out of 5 stars a boring history of typographers 24 Dec 2011
By Pieter
Format:Paperback
I became more and more infuriated with this book as I progressed: I was hoping to read a history of type faces, but instead I got boring anecdotes about typographers. OK, it is all tied together around the evolution of type, and early on we are treated to the assertion that 16th century Caslon is very different from its 20th century recreations. But do we get illustrations that allows us to judge for ourselves? No! In fact, there are hardly any examples of type faces in this book, and the ones that are shown only include three capitals and three lower case letters. What's more, they are invariably of standard fonts you can find on your own PC. Pointless.

My second gripe with the book is that it already assumes the reader knows about movable type. Key technical details must be googled by the reader or inferred from the context. It is as if the early chapters lack a few introductory paragraphs.

Very disappointing.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Offbeat but wonderful 21 Aug 2006
By Stephen Hampshire VINE VOICE
Format:Paperback|Verified Purchase
First of all I have to admit to being a bit of an (amateur) typophile, which might explain why I enjoyed this book more than anything I've read for a long long time.

Written in an very engaging style, Type is a whirlwind tour though the entire history of typesetting from Gutenberg to the launch of the Apple Mac, Pagemaker and the birth of digital type.

Along the way it touches on the evolution of new technologies and fashions in typefaces, providing an education as well as lots of anecdotes - the history of type is littered with larger than life characters.

A very well written and engaging book, beautifully typeset and printed in itself, it should appeal to a much wider audience as well as those with a professional interest in type.
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2.0 out of 5 stars Rather dull 15 April 2013
Format:Kindle Edition|Verified Purchase
Potentially a fascinating subject, but made dull by an unimaginative approach, lack of adequate illustration and political gibbering at the end.
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4.0 out of 5 stars fascinating - but so hard to read the type!!! 5 Mar 2011
Format:Hardcover
Well, the review title says it all - a fascinating overview of details you can't imagine how anyone has got to know about, a great combination of chatty, almost journalistic, style with enormously deep knowledge: I wouldn't want to be without it - but it's extraordinary that a book about type should use such unpleasantly small and faint type that's it's really hard work to read it physically, and actually makes your hand tend to turn instead to another of the books in the pile waiting to be read ...
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