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Product Description
Product Description
Showcasing the huge and inspirational steps made in animated digital typography since publication of the bestselling Type in Motion six years ago, Matt Woolman's latest book presents over eighty projects in detail, arranged into five chapters that address particular briefs facing today's designers. It is a boundless sourcebook for anyone involved in the most dynamic area of screen-based design.
About the Author
Matt Woolman is an associate professor and chair of the Graphic Design Program in the School of Arts, Virginia Commonwealth University, where he teaches sequential design, typography and design theory, strategy and management. He is founder and principal of PLAID Studios and co-author, with Jeff Bellantoni, of Type in Motion.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
As a final year Interactive Multimedia student at the University of Lincolnshire and Humberside - (which may I say is a very good course to be on!) - I decided to base my virtual dissertation on motion graphics and film title design. After searching frantically and without much success, I finally came across 'Type in Motion' in my local library. I found this book very interesting as it contained just about everything I needed as a base to my research. I then decided that this book was too good to just have on a week's loan and knew that it would benefit me as future reference so I went and bought it myself.
The book has given me a whole wider perspective on motion design, and in some ways has helped me decide on the path I wish to take after (hopefully!) graduating.
Well done to the authors for putting together such an informative and refreshing book. The illustrations are excellent, and together with the text and descriptive techniques, you will be given a whole new insight into digital graphics. For anyone else, like me, considering a career in the field of motion design, typography, or digital graphics, I would highly recommend this book. At less than £15 you can't really go wrong!
Format:Hardcover
This book deserves recognition for gathering together some of the great audio visual graphics in recent years. The case studies on offer are dynamic in every way imaginable and are responsible for consistently raising the bar for each designer out there.
Where it fails however is showing them in their full glory. I am fully aware it would have cost more money, but if there was a DVD/CDROM with quicktime clips of these examples this would be an indispensable book. But with screen grabs and descriptions of what they look like these great works lose the quality that makes them what they are: motion.
For the student writing his dissertation I am sure this was useful. For the working graphics artist, this will be frustrating. So get it out of the library before you place your order. If the next edition comes with video examples, then I will happily buy it.
Format:Hardcover
Type in Motion 2 is the follow-up to Mark Woolman’s original Type in Motion, the first book to present an overview of animated digital typography when it was published over six years ago. In this volume over 80 projects, from the most advanced studios around the world, are presented in a beautiful book bordering on sensory overload. Over 1300 images of animated typographic images from the Internet, film and television almost come jumping off the pages at the reader. With the sections “Identifying,” “Informing,” “Storytelling,” “Traveling” and “Speculating,” the author exhibits numerous projects specific to those topics – frame by frame in most cases – and explains what was needed by the client, the concept to be produced, the process of creation, and the end result. For a designer like myself, specializing in static graphic imagery, Type in Motion 2 is a great lesson in considering the option of potential movement in an image being creating, how that motion might be executed, what movements could be applied, and how the final imagery will impact the communication of the client’s message. Those with experience in motion graphics, or desiring a career in the field, will find many examples of challenging concepts, incredible design solutions, and inspiring “eye-candy” in this book of innovative work. - Jeff Fisher, writer of bLog-oMotives and "Logo Notions" on CreativeLatitude.com
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