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Type in Motion 2: No. 2 Hardcover – 12 Sep 2005

5 customer reviews

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Product details

  • Hardcover: 176 pages
  • Publisher: Thames and Hudson Ltd; Second Edition edition (12 Sept. 2005)
  • Language: English
  • ISBN-10: 0500512434
  • ISBN-13: 978-0500512432
  • Product Dimensions: 2.3 x 0.3 x 2.6 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 1,047,632 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description

About the Author

Matt Woolman is an associate professor and chair of the Graphic Design Program in the School of Arts, Virginia Commonwealth University, where he teaches sequential design, typography and design theory, strategy and management. He is founder and principal of PLAID Studios and co-author, with Jeff Bellantoni, of Type in Motion.

Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By A Customer on 3 Oct. 2000
Format: Paperback
As a final year Interactive Multimedia student at the University of Lincolnshire and Humberside - (which may I say is a very good course to be on!) - I decided to base my virtual dissertation on motion graphics and film title design. After searching frantically and without much success, I finally came across 'Type in Motion' in my local library. I found this book very interesting as it contained just about everything I needed as a base to my research. I then decided that this book was too good to just have on a week's loan and knew that it would benefit me as future reference so I went and bought it myself.
The book has given me a whole wider perspective on motion design, and in some ways has helped me decide on the path I wish to take after (hopefully!) graduating.
Well done to the authors for putting together such an informative and refreshing book. The illustrations are excellent, and together with the text and descriptive techniques, you will be given a whole new insight into digital graphics. For anyone else, like me, considering a career in the field of motion design, typography, or digital graphics, I would highly recommend this book. At less than £15 you can't really go wrong!
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1 of 1 people found the following review helpful By Mr. Cj Jothi on 6 Jan. 2006
Format: Hardcover
This book deserves recognition for gathering together some of the great audio visual graphics in recent years. The case studies on offer are dynamic in every way imaginable and are responsible for consistently raising the bar for each designer out there.
Where it fails however is showing them in their full glory. I am fully aware it would have cost more money, but if there was a DVD/CDROM with quicktime clips of these examples this would be an indispensable book. But with screen grabs and descriptions of what they look like these great works lose the quality that makes them what they are: motion.
For the student writing his dissertation I am sure this was useful. For the working graphics artist, this will be frustrating. So get it out of the library before you place your order. If the next edition comes with video examples, then I will happily buy it.
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By Jeff Fisher on 13 Dec. 2005
Format: Hardcover
Type in Motion 2 is the follow-up to Mark Woolman’s original Type in Motion, the first book to present an overview of animated digital typography when it was published over six years ago. In this volume over 80 projects, from the most advanced studios around the world, are presented in a beautiful book bordering on sensory overload. Over 1300 images of animated typographic images from the Internet, film and television almost come jumping off the pages at the reader. With the sections “Identifying,” “Informing,” “Storytelling,” “Traveling” and “Speculating,” the author exhibits numerous projects specific to those topics – frame by frame in most cases – and explains what was needed by the client, the concept to be produced, the process of creation, and the end result. For a designer like myself, specializing in static graphic imagery, Type in Motion 2 is a great lesson in considering the option of potential movement in an image being creating, how that motion might be executed, what movements could be applied, and how the final imagery will impact the communication of the client’s message. Those with experience in motion graphics, or desiring a career in the field, will find many examples of challenging concepts, incredible design solutions, and inspiring “eye-candy” in this book of innovative work. - Jeff Fisher, writer of bLog-oMotives and "Logo Notions" on CreativeLatitude.com
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Format: Hardcover Verified Purchase
This book was a disappointment really. The writing lacked depth. The background research was thin. I am sorry to write this but this is what I felt about this book.
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2 of 3 people found the following review helpful By anders@haavie.no on 16 Sept. 2001
Format: Paperback
I find this book a bit strange. I bought it to find some inspiration for doing AE work. the book shows off some great examples, but I am VERY much missing a CD-rom that containes all the work that is pictured in the book. I don't need 1000 small pictures, when a Quicktime movie could tell me much more..
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