Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we'd all like our letters, reports and other documents to look as good - and as readable - as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography and, crucially, what doesn't. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.
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If you want a comprehensive grounding in the fundamentals of typography or an accessible, concise reference guide, this book is for you. --Type Worship
Type Matters! … is physically satisfying … pleasing to the touch, the nose, the eye, and when actually read, the hungry mind. --Blog Critics
This book is perfectly positioned to ease the newbie into the world of typography... it is a learner's bible. --Seattle Post Intelligencer
In short, Type Matters! is an indispensable guide to the basics of typography that no budding graphic designer should be without. --The Point
If you have an interest in typography, or know someone who is, pick up a copy or give it as a gift. It will make its new owner very grateful indeed. --Urban Bachelorette
The book's soft leather cover opens to a series of well-designed pages, the knowledge of type embedded in lines of examples. Introductory concepts like weight and letter spacing are paired with lesser-known bits to demonstrate what ultimately constitutes an elegantly executed page, as well as what gets in the way. --Cool Hunting
These may be simple tips, but they could change the way the world reads the writing you want to present. --Columbus Dispatch
Type Matters! … is physically satisfying … pleasing to the touch, the nose, the eye, and when actually read, the hungry mind. --Blog Critics
This book is perfectly positioned to ease the newbie into the world of typography... it is a learner's bible. --Seattle Post Intelligencer
In short, Type Matters! is an indispensable guide to the basics of typography that no budding graphic designer should be without. --The Point
If you have an interest in typography, or know someone who is, pick up a copy or give it as a gift. It will make its new owner very grateful indeed. --Urban Bachelorette
The book's soft leather cover opens to a series of well-designed pages, the knowledge of type embedded in lines of examples. Introductory concepts like weight and letter spacing are paired with lesser-known bits to demonstrate what ultimately constitutes an elegantly executed page, as well as what gets in the way. --Cool Hunting
These may be simple tips, but they could change the way the world reads the writing you want to present. --Columbus Dispatch
About the Author
Jim Williams began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University. Ben Casey is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By Mick Oldham
Format:Leather Bound|Amazon Verified Purchase
This is a fantastic reference book with really simple, but effective, tips for improving your typographic skills. I don't actually make my living in publishing, but I am finding it ideal for ensuring that my presentations are using the very best fonts depending on the circumstances.
I love it !
I love it !
2 of 2 people found the following review helpful
By Przemek
Format:Leather Bound|Amazon Verified Purchase
The book is a good introduction to typography. Nice examples and the book itself is an extraordinary editorial work. Very happy with it.
1 of 1 people found the following review helpful
By Barrington
Format:Leather Bound|Amazon Verified Purchase
This book takes you simply through the logic with an explanation followed by examples so you can appreciate the subtle but effective differences.
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Most Recent Customer Reviews
5.0 out of 5 stars
Awesome Book!
It is a nice book, it looks like a bible :) The cover and the pages inside are of good quality!
Published 1 month ago by Emma
5.0 out of 5 stars
Great reference
Use it for learning, knowing and referring back to as a guide for typography – an essential for all designers.
Published 3 months ago by JR
3.0 out of 5 stars
it might be good but literally smelly as hell
this book might have good information in it but yikes I can barely open it the smell of this book is horrible
Published 5 months ago by George Clooney
5.0 out of 5 stars
A must have book!
This is a first class book for anybody, professional or amateur, who wishes to expand their knowledge on the subject of Typography. Read more
Published 12 months ago by Alan
5.0 out of 5 stars
Believe the type!!!!
A publication put together to inform, educate and instruct on all that is type. The format, tone and examples are friendly - written with both students and professionals in mind. Read more
Published 12 months ago by gizz
5.0 out of 5 stars
Brilliant!!!!
As a design student i feed off all knowledge i can find, and whilst admiring however knowing very little about typography i bought this book to learn and understand more about... Read more
Published 12 months ago by Katie
5.0 out of 5 stars
Big Recommendation!!
As a creative I enjoy all aspects of design but type is something I know very little about therefore I bought the book to get a real grip on it! Read more
Published 12 months ago by TypeLover
5.0 out of 5 stars
Making Type Easy to Understand
Definitely a book that's size and design lends itself to being kept close to hand. It's well structured and easy to absorb the information. Read more
Published 12 months ago by bob
1.0 out of 5 stars
Too many inaccurate information
I bought this book simply because the cover and some pages looked gorgeous and I'm always interested in typography books. Read more
Published 12 months ago by Tosche
5.0 out of 5 stars
'type matters' review
this is a clean and lean publication that succinctly introduces both the
layman and typography practitioner to the subject. Read more
layman and typography practitioner to the subject. Read more
Published 12 months ago by jovan
Listmania!
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