- Paperback: 176 pages
- Publisher: Worsley Press (Aug 2005)
- Language English
- ISBN-10: 1875750223
- ISBN-13: 978-1875750221
- Product Dimensions: 18.9 x 24.6 x 0.9 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 354,234 in Books (See Top 100 in Books)
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First Sentence
Why should one magazine advertisement generate thousands of inquiries while a similar ad in the same issue for a competing product fails? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Why should one magazine advertisement generate thousands of inquiries while a similar ad in the same issue for a competing product fails? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
As someone who's business relies on leaflets and flyers etc to generate business, I found this a very useful read.
I am of the thinking that a sales publication should be designed to communicate the message simply and effectively to the potential buyer, with one goal only - to generate responses, and ultimately sales. Who cares how many "design elements" it has or if it looks like a work of art!
There are valuable learnings to take away from this book about things that will help to attract more people to read your publications. Crucially, there are also lots of things to avoid in terms of the font used, spacing, sizing, page layout etc. The section on reading gravity is also hugely relevant and is something that can often be cast aside when people prioritise a fancy, arty design.
My experience is that professional design companies could do well reading this book and thinking more about it's teachings when they design sales publications for clients. Design for design sake is a waste of time and this book is a great read for anyone genuinely interested in getting their message across to the intended audience.
Read it, learn how to use Quark Xpress or the free equivalent by Scribus, and you'll do a better job on leaflets and flyers than the vast majority of expensive design agencies.
I am of the thinking that a sales publication should be designed to communicate the message simply and effectively to the potential buyer, with one goal only - to generate responses, and ultimately sales. Who cares how many "design elements" it has or if it looks like a work of art!
There are valuable learnings to take away from this book about things that will help to attract more people to read your publications. Crucially, there are also lots of things to avoid in terms of the font used, spacing, sizing, page layout etc. The section on reading gravity is also hugely relevant and is something that can often be cast aside when people prioritise a fancy, arty design.
My experience is that professional design companies could do well reading this book and thinking more about it's teachings when they design sales publications for clients. Design for design sake is a waste of time and this book is a great read for anyone genuinely interested in getting their message across to the intended audience.
Read it, learn how to use Quark Xpress or the free equivalent by Scribus, and you'll do a better job on leaflets and flyers than the vast majority of expensive design agencies.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
12 reviews
24 of 24 people found the following review helpful
Disappointing new edition
8 Nov 2005
Format:Paperback
I adored the first edition of Type & Layout. When I saw it was being reprinted, I promptly bought copies for every graphic designer I know and wrote a glowing review of it for Amazon.com. Then I received my copy of this new edition, and I have deleted my glowing review to submit this much-dimmer one. Geoffrey Heard, who provided the "additional material" for this edition, has taken a readable, well-laid-out book and transformed it into a mess of drawings of eyeballs, arrows pointing every which way, scattered call-outs, multiple exclamation points and question marks, and unnecessarily dramatic pronouncements ("A shocker!"). Every one of Wheildon's rules is broken in the layout of this new edition, and Heard should be permitted nowhere near Photoshop. I wonder who decided that Weildon's book, which had been through four printings and stood the test of time, needed improvement, or that Heard was the guy to improve it. The good news is that most of Wheildon's original work remains intact. So, buy this book, ignore all the extraneous, messy, goofiness that Heard infused into it -- you'll know it when you see it -- and give it all of your designer friends with the disclaimer that it used to be a really great book.
6 of 7 people found the following review helpful
An indispensable guide for typography and layout
4 Sep 2006
Format:Paperback
As stated in the beginning of Type & Layout, this in "...not a book about opinions, it reports the results of nine years of hard-nosed, rigorous research." For anyone working in publishing, this book is an indispensable guide for using typography and layout that ensures maximum comprehension and readability.
Colin Wheildon covers a wide range of topics including the readability of serif vs. sans-serif body type, upper and lower case vs. ALL CAPS, black vs. color body text, and much more. The conclusions in this book are clear, the supporting research data is convincing and the examples provided are enlightening.
The only thing I don't like about this book is the horrible cover design (front and back) and the ad for other Worsley Press books in the back. As David Ogilvy states in the forward, the person who ignored the rules presented in this book "should be burned in oil." In any case, I highly recommend this book if you have never read this before.
Colin Wheildon covers a wide range of topics including the readability of serif vs. sans-serif body type, upper and lower case vs. ALL CAPS, black vs. color body text, and much more. The conclusions in this book are clear, the supporting research data is convincing and the examples provided are enlightening.
The only thing I don't like about this book is the horrible cover design (front and back) and the ad for other Worsley Press books in the back. As David Ogilvy states in the forward, the person who ignored the rules presented in this book "should be burned in oil." In any case, I highly recommend this book if you have never read this before.
3 of 3 people found the following review helpful
An essential for book designers and publishers
5 April 2006
Format:Paperback
This classic offers not opinions but facts based on surveys. It is one of those books I deem as an essential for my publishing library. No other book covers the subject with such clarity and credibility. It is a must-have for anyone involved in the layout and design of the printed word, whether a book, a magazine or
an advertisment. As a typesetter and publisher I refer to it often.
an advertisment. As a typesetter and publisher I refer to it often.
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