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Synopsis
Lettering is a key visual element of great design. The right type can transform any project from mundane to extraordinary. "Type Addicted" reveals the diversity of innovative approaches used by contemporary designers to set tone, add impact, reinforce brand identity, and lend character to print and design work in various disciplines. Solutions to any type of dilemma are sure to be discovered among the pages. Examples include work by up and coming names as well as renowned icons from around the world.
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Amazon.com:
4.0 out of 5 stars
6 reviews
5 of 6 people found the following review helpful
1.0 out of 5 stars
not what i expected.
18 Nov 2008
By T. Snodgrass
- Published on Amazon.com
Format:Paperback
i was disappointed in Type Addicted. It reminded me of another one of those grad-school senior project showcase picture books. I was expecting for at least SOME verbage on type, and font and the whole revolution in the shift and the need for it in today's broad-ranging design industries. I was hoping for some inspirational, fresh, new ideas and concepts with a few peeks at how they were applied.
I was really bummed, almost returned it. Still would return it. Wish i would have known prior to purchasing more about this book's contents.
thank you.
I was really bummed, almost returned it. Still would return it. Wish i would have known prior to purchasing more about this book's contents.
thank you.
2 of 2 people found the following review helpful
5.0 out of 5 stars
Wonderful book !!
29 Feb 2008
By Rafael Puyana Prieto
- Published on Amazon.com
Format:Paperback
From the cover and through all the book you'll find many surprises. Lot's of wonderful and talented people. Inspiration.. should be the title of this book.
1 of 1 people found the following review helpful
3.0 out of 5 stars
Into physical types?
11 July 2009
By DS
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I agree with all other reviewers - which was either 1 star or 5, so I had to average it out.
My understanding of the definition of typography is the art and technique of arranging type, type design, and modifying type glyphs - on paper or an lcd.
IMHO, the Typography in this book is for graphic designers and art directors. If you are looking for inspiration for graphic design this is your book and I agree with J. Rodriguez.
If you are looking for inspiration for your website or printer material this is not the book for you and agree with T. Snodgrass - don't buy this book. I too was disappointed by the contents of the book but can't give it 1 star because it is a well executed book with it's pics and descriptions.
Pictures are excellent and descriptions brief & to the point.
My understanding of the definition of typography is the art and technique of arranging type, type design, and modifying type glyphs - on paper or an lcd.
IMHO, the Typography in this book is for graphic designers and art directors. If you are looking for inspiration for graphic design this is your book and I agree with J. Rodriguez.
If you are looking for inspiration for your website or printer material this is not the book for you and agree with T. Snodgrass - don't buy this book. I too was disappointed by the contents of the book but can't give it 1 star because it is a well executed book with it's pics and descriptions.
Pictures are excellent and descriptions brief & to the point.
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4.0 out of 5 stars
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