To be honest, I was entirely underwhelmed.
I like Peter Jones from what I've seen on Dragons Den.
I really enjoy reading business books, having very recently read James Caan, Duncan Bannatyne, 3 Richard Branson books and the quite brilliant Felix Dennis' How to get Rich.
This book however left me feeling empty. With all of the aforementioned books I have looked forward to picking them back up again from the moment I put them down. Here though, I almost dreaded having to read it again.
But why?
It all comes down to one main thing. This doesn't feel like it's written by Peter Jones. It feels like it's written by a scholar, not an entrepreneur. And mostly, there's no personality that shines through in the writing. Simply bland.
I have about 30 pages left to read. Still not sure if I can face reading them.
If you want a business book and haven't read any of the ones mentioned above - pick them, not this.