In this book Peter Jones, known from Dragons' Den and Tycoon, offers a wealth of useful business advice to people thinking of starting their own firm.
Although Jones is clearly a very successful businessman he wasn't always that way and is very open about the fact that he has lost money before, to the point of sleeping in a friend's flat because he had nowhere else to call home.
The book touches on many aspects of running a business, especially a startup business, and in many ways could be seen as trying to put people off the idea. That is probably no bad thing, it is very hard work getting started - no paid holiday, no paid sickness, and ultimately no pay if things go wrong. Most people who want to simply turn up at work, do what they are told and collect the same paycheque every month regardless are not Tycoon material. Unfortunately many of those people would rather gripe and grouse about how unfair the world is than actually look at their own expectations. I guess it's easier to gripe and moan than actually take action.
It is good to see specific points being raised and direct questions asked - Jones challenges the reader to ask whether they are prepared for the inevitable sacrifices that running a business will require and, if they are not, suggests that now is not the time to attempt it.
While I agree with the earlier reviewer who said they might not invite the author around for tea I must admit I find myself intrigued by what makes him tick - enough to join him for a glass of wine if not for dinner!