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Twitter Power: How to Dominate Your Market One Tweet at a Time (Unabridged)
 
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Twitter Power: How to Dominate Your Market One Tweet at a Time (Unabridged) [Audio Download]

by Joel Comm (Author), Erik Synnesvetd (Narrator)
4.2 out of 5 stars  See all reviews (12 customer reviews)
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Product details

  • Audio Download
  • Listening Length: 6 hours and 19 minutes
  • Program Type: Audiobook
  • Version: Unabridged
  • Publisher: Gildan Media, LLC
  • Audible Release Date: 24 Feb 2009
  • Language: English
  • ASIN: B002SPXN9U
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)

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Product Description

Do you know what Twitter is? You should - if you're in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or "tweets," to members via the Twitter Web site, as well as cell phones, e-mail, IM, and even through Facebook. It's a great and effective way to keep people connected and up to date on what's going on in their social circle in real time. But it's not just for staying in touch with friends. It's also a great way to publicize your business or organization.

Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the prime ,inister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.

Twitter Power shows you how to leverage the power of Twitter for instant business benefits - like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.

Joel Comm, one of the world's leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed. Success in business is about staying connected - to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achi...

©2009 Joel Comm; (P)2009 Gildan Media Corp
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Customer Reviews

Most Helpful Customer Reviews
19 of 19 people found the following review helpful
Format:Hardcover
Given that Twitter is a 140 character micro blog, you would be forgiven for wondering why you need a book to be able to make the most of it.

However, Joel Comm's book provides real insight for the virgin twitterer who plans to use Twitter as a marketing tool for business. He fully explores all the built in Twitter features and shows you everything from maxing your Twitter appearance to keeping your tweets on the right side of libel!

He also explores the profusion of applications created to help you make the most of Twitter. However, bear in mind that the app list will have been superceded almost as soon as the ink dried on the printed page. I'd advise checking out the current selection of apps IN ADDITION to those outlined in the book.

Good book - absolutely worth the money if you plan to use Twitter in a business capacity. Not heavy on the jargon - I found it easy to read and I'm not a techie minded person at all.

Unfortunately, the whole business world is switching on to Twitter and it is increasingly being used in this way - which gets a bit annoying for everyone else on there who doesn't want a marketing man selling them anything. Read the etiquette section carefully so that you don't end up annoying people.

The Anthony Robbins involvement is the Foreword - he doesn't contribute actual copy to the book content.

AX
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10 of 10 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.
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14 of 15 people found the following review helpful
Format:Hardcover
Yes V. Good.

I liked this book very much because it covers everything to give a complete newbie the confidence to start using Twitter to promote their business.

The book covers so many useful topics. Best of all for me was Twitter etiquette and how to avoid annoying fellow twitterers. Also absolutely invaluable references to Twitter tools (mainly free) to ease and enhance your twitter campaign.

Minor criticism, bit short, could have gone deeper with examples of the actual words used to promote. Otherwise I would have given 5 stars.

Sincere thanks to the author.
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Most Recent Customer Reviews
Twitter Power Gives Unique Perspective For Using Twitter
This micro-blogging social media tool is becoming one of the fastest growing sources for real-time updates on the internet, and Twitter Power gives you the information you need to... Read more
Published 2 months ago by Henrik Blunck
Good, if you know nothing - Not so good if you know your way around.
If you have never been on Twitter, never set up an account etc then yeah, maybe get the book. But it's really not difficult to set up an account. Read more
Published 4 months ago by Mr. C. Bannister
Very glad I bought this book
This is an excellent, easy to read book, suitable for the beginner in hot to effectivly use Twitter as market tool.
Published 13 months ago by Scribous
Basic and Informative Introduction to Twitter for Business Purposes
Twitter has become one of the most prominent social networks, but it's much more than that. In the right hands it becomes a powerful business and advertising tool. Read more
Published 14 months ago by Dr. Bojan Tunguz
jolemo
Only bought this to try and understand what other people do but so far haven't made much progress. Fact is I don't really want to twit!
Published 20 months ago by Mr. J. L. Morgan
Twitter Power Review by www.customerfuturology.com
Riding on the wave of the Twitter phenomena, online celebrity Joel Comm has written this book to give his readers an insight into how to develop their Twitter profile and gain... Read more
Published on 15 April 2010 by Paul Hopkins
Great for newbies
Got this a few months ago for a medium sized business who are totally new to Twitter.

Has been passed around the department and is helping to make us all more confident... Read more
Published on 1 Feb 2010 by S. Lamb
Fantastic book
I bought this book as I am starting my own design and photography business and want to improve my business' presence and image on Twitter, as well as increase my following. Read more
Published on 11 Jan 2010 by E. Steynberg
Excellence is everything
This is a good book both for its setting for the topic and for the detailed and reasoned approach it makes to managing Twitter in a corporate environment. Don't Twitter without it!
Published on 1 May 2009 by D. G. H. Phillips
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