- Hardcover: 272 pages
- Publisher: John Wiley & Sons (6 Mar 2009)
- Language English
- ISBN-10: 0470458429
- ISBN-13: 978-0470458426
- Product Dimensions: 21.8 x 14.7 x 2.8 cm
- Average Customer Review: 4.1 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: 120,268 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"Arguably, one of the best tomes...Twitter Power is jam–packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009)
"...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009)
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!”
Stephen Pierce (www.MakeRealMoneyOnTheInternet.com)
Stephen Pierce (www.MakeRealMoneyOnTheInternet.com)
“In the short amount of time I have had with Joel Comm, I can clearly see that this is a man who understands how to build profitable Internet businesses. Twitter Power is sure to set a new standard for those seeking to broaden their entrepreneurial vision to include the latest Internet technologies. I recommend you read it and begin applying it to your business right away!”
Bill Bartmann, Billionaire Business Coach (www.billioanireu.com)
“I was lucky. Joel Comm sat down with me and explained what Twitter is, how it works, and how I could and should be using it for my business. Joel knows more about using Twitter than any other human, and the proof is in his own massive success with "tweeting." You′re even luckier; in this book, Joel will teach YOU everything you need to know about Twitter—and you don′t even need to buy him lunch.” “I′m amazed how many people are not yet using Twitter to connect with customers and associates. Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!” “Social media has given online business the fuel to ride the next wave of the Internet for many years to come. If you want to be on the cutting edge of strategies that are being implemented by the most successful businesses, Twitter Power is a must–read. Joel has done a great job of demonstrating how a minor investment of time and energy can result in long–term payoffs. No wonder they call him the Social Media Expert!” “Joel Comm′s understanding of social media and its applications for entrepreneurs and the growth of their businesses is remarkable. Beyond his knowledge, it is his ability to communicate it effectively that makes him stand apart, while his humor in delivery keeps you coming back for more. “ “I′ve been a big fan of Joel′s ability and track record to keep up and explain the importance of new web–based communication tools and trends. I consider him to be at the front edge of the Internet and a sage guide to help you grasp and understand changes in the fast–paced online world.” “Thanks, Joel, for this intriguing look at Twitter. You’ve proven that Twitter Power isn’t just about making new connections to generate sales. It’s about brand–building, focus groups, the exchange of ideas and the emotion of debate. All conducted in real time via computer, cell phone, PDAs, and perhaps even TV by the time you read this. When you add in the incredibly viral nature of Twitter, the possibilities are virtually endless.” “I′ve been following Joel on Twitter for a while now and I′ll be frank—he annoys me . But in a good way. He always manages to grab my attention in Twitter, despite the limited words availablle within the “I′m a twittering fool. Twitter is one of the most addicting things on the net. Besides the fact you get to update everyone and talk to people you′d rarely talk to, it′s a great tool for building an online buzz. Make sure you follow Joel Comm on this subject, because he′s on the cutting edge of this.”
Dan O′Day, radio advertising guru (www.twitter/dan—oday)
Christopher Howard, wealth and personal achievement expert
Kristopher Jones, CEO of Pepperjam and author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Jen Groover, a "One Woman Brand" and founder of Butler Bag LLC
Tony Rubleski, Amazon #1 bestselling author (www.MindCaptureBook.com)
Dan Nickerson (www.YouMetDan.com)
microblogging platform. This clearly demonstrates that Joel understands how this new and powerful social media tool should be used. If you want to unleash the power of Twitter for your business, Joel is someone you should pay attention to.”
Yaro Starak (www.entrepreneurs–journey.com)
Matt Bacak, Internet multi–millionaire, Atlanta, GA
Inside This Book
(Learn More)
First Sentence
Once upon a time, anyone could be a media publisher. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Once upon a time, anyone could be a media publisher. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
18 of 18 people found the following review helpful:
3.0 out of 5 stars
Making the most of Twitter,
By Tarot Scribe (Scotland) - See all my reviews
This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
Given that Twitter is a 140 character micro blog, you would be forgiven for wondering why you need a book to be able to make the most of it.
However, Joel Comm's book provides real insight for the virgin twitterer who plans to use Twitter as a marketing tool for business. He fully explores all the built in Twitter features and shows you everything from maxing your Twitter appearance to keeping your tweets on the right side of libel! He also explores the profusion of applications created to help you make the most of Twitter. However, bear in mind that the app list will have been superceded almost as soon as the ink dried on the printed page. I'd advise checking out the current selection of apps IN ADDITION to those outlined in the book. Good book - absolutely worth the money if you plan to use Twitter in a business capacity. Not heavy on the jargon - I found it easy to read and I'm not a techie minded person at all. Unfortunately, the whole business world is switching on to Twitter and it is increasingly being used in this way - which gets a bit annoying for everyone else on there who doesn't want a marketing man selling them anything. Read the etiquette section carefully so that you don't end up annoying people. The Anthony Robbins involvement is the Foreword - he doesn't contribute actual copy to the book content. AX
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Just the right book to power up brands with Twitter,
By
This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.
14 of 15 people found the following review helpful:
4.0 out of 5 stars
Excellent starter guide,
By
This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
Yes V. Good.
I liked this book very much because it covers everything to give a complete newbie the confidence to start using Twitter to promote their business. The book covers so many useful topics. Best of all for me was Twitter etiquette and how to avoid annoying fellow twitterers. Also absolutely invaluable references to Twitter tools (mainly free) to ease and enhance your twitter campaign. Minor criticism, bit short, could have gone deeper with examples of the actual words used to promote. Otherwise I would have given 5 stars. Sincere thanks to the author.
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