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Product Description
Product Description
As the fastest–growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.
- Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest–growing social networking service
- Shows you how to effectively increase your visibility and promote your message via Twitter
- Looks at the new promoted Tweets and Twitter lists
- Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites
So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
From the Back Cover
100,000,000 people are tweeting. Get them talking about your product or service!
Twitter is the fastest–growing social networking service. Now it′s at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse.
Twitter 101 — start here to learn how to sign up, create an account, write your business bio, and find people to follow
Planning your strategy — identify your market, decide how to offer value to your customers, and craft your message
Making it work — use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics
Tweet and retweet — learn the secrets of getting your followers to retweet your interesting, entertaining messages
Content them with content — humanize your tweets with quality content that develops your brand story and moves beyond selling
Dominate offline too — improve customer service, selectively promote deals, and become a thought leader in your industry
Be nice — make points with proper Twitter etiquette
Open the book and find:
How Twitter works to boost your business
Strategy details you should consider
Advice on finding your Twitter evangelists
Hints for writing tweets people want to read
How to use third–party Twitter applications
Twitter dos and don′ts
Tips on using Twitter keywords
Great marketing ideas from real Twitter users
Learn to:
Use Twitter to communicate with your customers
Maximize your Twitter presence with unique tools
Build your network and use it to spread your message
Measure your success
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Customer Reviews
Social media is growing day by day and could eventually be the strongest form of media in the world, knocking off newspapers, radio and maybe even television. Learn about it and get involved!! Twitter seems to be the 'dark horse' of social media in the UK, with the likes of Face Book and Myspace leading the way. Twitter is different, their users are more engaging and more opinionated than those using Face Book or the other sites. Twitter (if used correctly) can help you and your business build relationships with new customers and even stronger bonds with existing clients.
Twitter Marketing for Dummies (like any For Dummies Book) with take you by the hand and lead you through one of the most challenging, yet most rewarding social media sites - TWITTER. Get this book if you are new to the whole marketing thing or even if (like me) you think you know it all. It turns out that I didn't know it all! But this book is helping me to understand it like never before. You'll use it as a key reference book that you keep going back to and picking new tips from daily.
This is a MUST BUY!
@Troylinehan
That is what I love about the Dummies range - take a few pages apply it and then wait until I am ready to master the next phase of learning.
Listmania!
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