- Paperback: 312 pages
- Publisher: John Wiley & Sons; Pap/Psc edition (13 Nov 2009)
- Language English
- ISBN-10: 0470561726
- ISBN-13: 978-0470561720
- Product Dimensions: 23.5 x 18.7 x 1.8 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 86,580 in Books (See Top 100 in Books)
- See Complete Table of Contents
Twitter Marketing For Dummies
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More About the Author
Product Description
Product Description
An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting–edge, and...open to almost anything! Twitter′s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.
In addition to covering the basics of Twitter, this easy–to–understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
- Examines how Twitter′s style for character–count caps and real–time posting allows for unique marketing opportunities
- Analyzes several real–world examples of successful strategies for marketing on Twitter
- Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
- Shares the top Twitter applications
So get chirping and put Twitter to work for your marketing needs today!
From the Back Cover
Learn how to interact with your customers with Twitter
Your customers are already tweeting on Twitter, and it′s time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!
Learn from the best — see how other leading companies are using Twitter
Details, details — learn how to sign up, create a market–friendly profile, and find followers
The old and the new — include Twitter marketing in your overall plan with other types of media
Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter′s unique strengths
Measure your success — discover how to assess your progress with Cligs and Google Analytics
Follow and be followed — find the right people to follow and get them to follow you
Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat
Retweet to advance — spread your message with smart retweeting
Open the book and find:
How to register your company name on Twitter
Ways to enhance your brand with Twitter
Tips for finding your Twitter voice
Why you should follow the competition
Cool tools like HootSuite, Ping.fm, and TweetDeck
Pitfalls to avoid
Case studies from successful campaigns
How to become a thought leader
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
I have been involved in marketing for ten years in the UK and over the past year I have been getting more and more involved with the on-line nature of marketing. It seems that the UK is still quite a way behind when it comes to the use of social media integrated with business... It's still looked at as a quirky fad that employees waste their time on. It's clearly not, and Kyle Lacy's book will show you why.
Social media is growing day by day and could eventually be the strongest form of media in the world, knocking off newspapers, radio and maybe even television. Learn about it and get involved!! Twitter seems to be the 'dark horse' of social media in the UK, with the likes of Face Book and Myspace leading the way. Twitter is different, their users are more engaging and more opinionated than those using Face Book or the other sites. Twitter (if used correctly) can help you and your business build relationships with new customers and even stronger bonds with existing clients.
Twitter Marketing for Dummies (like any For Dummies Book) with take you by the hand and lead you through one of the most challenging, yet most rewarding social media sites - TWITTER. Get this book if you are new to the whole marketing thing or even if (like me) you think you know it all. It turns out that I didn't know it all! But this book is helping me to understand it like never before. You'll use it as a key reference book that you keep going back to and picking new tips from daily.
This is a MUST BUY!
@Troylinehan
Social media is growing day by day and could eventually be the strongest form of media in the world, knocking off newspapers, radio and maybe even television. Learn about it and get involved!! Twitter seems to be the 'dark horse' of social media in the UK, with the likes of Face Book and Myspace leading the way. Twitter is different, their users are more engaging and more opinionated than those using Face Book or the other sites. Twitter (if used correctly) can help you and your business build relationships with new customers and even stronger bonds with existing clients.
Twitter Marketing for Dummies (like any For Dummies Book) with take you by the hand and lead you through one of the most challenging, yet most rewarding social media sites - TWITTER. Get this book if you are new to the whole marketing thing or even if (like me) you think you know it all. It turns out that I didn't know it all! But this book is helping me to understand it like never before. You'll use it as a key reference book that you keep going back to and picking new tips from daily.
This is a MUST BUY!
@Troylinehan
5 of 5 people found the following review helpful
Format:Paperback
Whilst the UK may be slightly behind the Americans when it comes to tweeting, this book serves as an excellent source of information for anybody looking to break the Twitter mould. It's full of very informative ideas on how to market yourself, or simply keep in touch with people that are of interest to you. The tips and website links are all excellent. If you want to get tweeting, this book is for you.
4 of 4 people found the following review helpful
Format:Paperback
Brand new to Social Network Marketing I have found this book helpful in small chunks.
That is what I love about the Dummies range - take a few pages apply it and then wait until I am ready to master the next phase of learning.
That is what I love about the Dummies range - take a few pages apply it and then wait until I am ready to master the next phase of learning.
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Most Recent Customer Reviews
A Refreshingly, Simple approach to Twitter Marketing..At Last!
Whilst the world of Twitter can be some what difficult to navigate at the best of times; trying to use it as a revenue builder/visibility & Branding exercise etc for your business... Read more
Published 16 months ago by Tom Ports
Disappointing
If you are coming from marketing you may find this book helpful but I found any useful information was buried deep in a welter of jargon. Read more
Published 17 months ago by M. J. New
Twitter made easy
I had no idea of the power of social networking in the field of marketing, or rather, I had heard about it but had no idea how to unlock it. Read more
Published 21 months ago by Careervisa
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