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Twitter Marketing For Dummies [Paperback]

Kyle Lacy
3.9 out of 5 stars  See all reviews (10 customer reviews)
RRP: 17.99
Price: 13.49 & FREE Delivery in the UK. Details
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Book Description

18 Mar 2011 For Dummies
Get the latest tweets, tools, tips, and techniques and kick–start your Twitter marketing campaign! As the fastest–growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2 nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest–growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2 nd Edition .

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Product details

  • Paperback: 336 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (18 Mar 2011)
  • Language: English
  • ISBN-10: 0470930578
  • ISBN-13: 978-0470930571
  • Product Dimensions: 23.5 x 18.8 x 1.8 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 184,676 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

From the Back Cover

100,000,000 people are tweeting. Get them talking about your product or service! Twitter is the fastest–growing social networking service. Now it′s at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse. Twitter 101 — start here to learn how to sign up, create an account, write your business bio, and find people to follow Planning your strategy — identify your market, decide how to offer value to your customers, and craft your message Making it work — use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics Tweet and retweet — learn the secrets of getting your followers to retweet your interesting, entertaining messages Content them with content — humanize your tweets with quality content that develops your brand story and moves beyond selling Dominate offline too — improve customer service, selectively promote deals, and become a thought leader in your industry Be nice — make points with proper Twitter etiquette Open the book and find: How Twitter works to boost your business Strategy details you should consider Advice on finding your Twitter evangelists Hints for writing tweets people want to read How to use third–party Twitter applications Twitter dos and don′ts Tips on using Twitter keywords Great marketing ideas from real Twitter users Learn to: Use Twitter to communicate with your customers Maximize your Twitter presence with unique tools Build your network and use it to spread your message Measure your success

About the Author

Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Opens a new chapter in marketing 1 Mar 2010
Format:Paperback
I have been involved in marketing for ten years in the UK and over the past year I have been getting more and more involved with the on-line nature of marketing. It seems that the UK is still quite a way behind when it comes to the use of social media integrated with business... It's still looked at as a quirky fad that employees waste their time on. It's clearly not, and Kyle Lacy's book will show you why.

Social media is growing day by day and could eventually be the strongest form of media in the world, knocking off newspapers, radio and maybe even television. Learn about it and get involved!! Twitter seems to be the 'dark horse' of social media in the UK, with the likes of Face Book and Myspace leading the way. Twitter is different, their users are more engaging and more opinionated than those using Face Book or the other sites. Twitter (if used correctly) can help you and your business build relationships with new customers and even stronger bonds with existing clients.

Twitter Marketing for Dummies (like any For Dummies Book) with take you by the hand and lead you through one of the most challenging, yet most rewarding social media sites - TWITTER. Get this book if you are new to the whole marketing thing or even if (like me) you think you know it all. It turns out that I didn't know it all! But this book is helping me to understand it like never before. You'll use it as a key reference book that you keep going back to and picking new tips from daily.

This is a MUST BUY!

@Troylinehan
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6 of 6 people found the following review helpful
5.0 out of 5 stars Excellent read 8 Jan 2010
Format:Paperback
Whilst the UK may be slightly behind the Americans when it comes to tweeting, this book serves as an excellent source of information for anybody looking to break the Twitter mould. It's full of very informative ideas on how to market yourself, or simply keep in touch with people that are of interest to you. The tips and website links are all excellent. If you want to get tweeting, this book is for you.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Twitting for twits 22 Dec 2009
Format:Paperback|Verified Purchase
Brand new to Social Network Marketing I have found this book helpful in small chunks.

That is what I love about the Dummies range - take a few pages apply it and then wait until I am ready to master the next phase of learning.
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2 of 2 people found the following review helpful
Format:Paperback
Whilst the world of Twitter can be some what difficult to navigate at the best of times; trying to use it as a revenue builder/visibility & Branding exercise etc for your business can be extremely hard.

Kyle addresses these points in an un-patronizing way and helps shed a transparent light on the confusing approaches of Twitter marketing. I have already had my marketing team incorporate some of the books fundamentals and philosophy's within your own business model.

Tom Ports
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2 of 2 people found the following review helpful
2.0 out of 5 stars Disappointing 5 Jan 2011
Format:Paperback|Verified Purchase
If you are coming from marketing you may find this book helpful but I found any useful information was buried deep in a welter of jargon. Jargon in which the author seems to revel. This coupled with the American English made it difficult to extract any useful content. The art of tweeting is to condense and simplify your message in to as few a words possible - an art which the author needs to refine.
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