Twitter for Good: Change the World One Tweet at a Time: Amazon.co.uk: Biz Stone, Claire Diaz-Ortiz: Books

Review

“Twitter′s a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world–changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real–life examples.”
—@craignewmark, Craig Newmark, founder of Craigslist, Inc.

“Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a driving force in any campaign.”
—@aaker, Jennifer Aaker, coauthor, The Dragonfly Effect, and professor, Stanford University Graduate School of Business

“Using Twitter, social causes can quickly amplify their voice and catalyze massive change. But one has to know how to use it effectively. Claire Díaz–Ortiz is one of the best at showing you how.”
—@johnwoodRTR, John Wood, founder, Room to Read, and author, Leaving Microsoft to Change the World

“#Twitter4Good is a must–read for any organization hoping to lay a strong foundation towards creating fresh and dynamic campaigns involving Twitter and social media.”
—@amanda, Amanda Rose, founder, Twestival

“Twitter is an enormously useful tool for our organization, and with #Twitter4Good, Claire has provided a clear, focused, important map for any person or organization who wants to create positive change in today′s world.”
—@maxschorr, Max Schorr, cofounder, GOOD, Lead, GOOD/Corps

“#Twitter4Good is a must–read for nonprofits and causes that want to use Twitter for social change. It is filled with practical frameworks and great tips, and is fun to read.”
—@kanter, Beth Kanter, coauthor, Networked Nonprofit

“#Twitter4Good is the quintessential handbook for Twitter newbies, social marketing pros, and curious executives alike. Claire packed this guide full of overarching principles, scalable models, practical tips, and real–world case studies, gleaned from an insider′s perspective. She debunks the skeptics and clearly maps out how people, content, and technology come together to make a very real impact, 140 characters at a time.”
—@darbyDARNIT, Petri Darby, director of brand marketing and digital strategy, Make–A–Wish Foundation® of America (@MakeAWish)

“A marathon achievement! Packed with insights and wisdom. #Twitter4Good illustrates–simply and clearly–how Twitter can propel your business to completely new heights. ReTweet this!”
—Raymond Nasr, early Twitter advisor and communications consultant

“Giving is important to us all, and #Twitter4Good shows how to best use this exciting technology to share your social passions.”
—@LAAGiving2, Laura Arrillaga–Andreessen, author, Giving 2.0, and founder, Stanford PACS (Center on Philanthropy and Civil Society) and SV2

“Twitter provides a direct line to your constituents, where through authentic engagement–listening, learning, conversing–you can build genuine relationships that drive real–world impact. Claire Díaz–Ortiz shows organizations how to make the most of Twitter to deliver maximum value for their organization and the world.”
—@lauramansfield, Laura Adams, digital lead of sustainable business and innovation, Nike

“For most organizations, Twitter is a foreign language, feared and misunderstood. Claire Díaz–Ortiz has written the greatest translation that exists, turning Twitter into an effective and manageable tool for businesses around the world.”
—@unmarketing, Scott Stratten, author, UnMarketing

“Every non–profit and social justice organizations knows now that they need social media to support the work they do. What′s still unclear for many is the ‘how′–what to say, when to say it, and how to know if it′s working. Claire Díaz–Ortiz removes the mystery of tweeting for good. Her nuts–and–bolts guide is indispensable for beginners and experts alike.”
—@randomdeanna, Deanna Zandt, media technologist and author, Share This!

‘A more engaging read for non–tweeting non–for–profit organisations seeking fresh inspiration to become one of the Tweeples.’ (Financial Adviser, December 2011)

Review

‘Perfect for innovative leaders who want to use Twitter to achieve their cause–based aims’ The Grapevine

‘Packed with dynamic examples from around the world, readers will find guidance and inspiration in harnessing the micro–site for good’ Ethical Corporation

′filled with dynamic examples′ Publicnet.co.uk

′easy–to–read guide which shows you how to connect with other people online while reaching your own personal goals′ Fresh Direction

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful

By S. P. Moses VINE™ VOICE

Format:Hardcover|Amazon Vine™ Review (What's this?)

I wanted to read this book because I am responsible for a charity's Twitter account. While I have mastered the basics - tweeting, retweeting, use of hashtags, etc - I wasn't sure whether I was getting the most out of Twitter. This book has shown me several areas in which I can improve.

Twitter for Good contains a mix of practical advice and case studies, aimed at helping you improve the world one tweet at a time. It was the former that I found most useful. I don't know how many practical lessons I can take away from the extended case studies, but they do make for interesting reading. I'd also question the legitimacy of including a fictional case study, though the author is transparent about this ruse.

What I found useful was the way in which this book divided Twitter accounts into three styles: a) organisational, b) personalised and c) fundraising. Once you know which category your account falls into it's easier to keep the style of your tweets consistent. The importance of monitoring is also emphasised. I particularly liked the quantitative and qualitative ways the author suggests to measure your success.

I'd recommend this book to people who have mastered the basics of Twitter and who want to take things further. It's also good for anyone who is interested in the phenomena of Twitter and the influence it has in the world. The author is Head of Corporate Social Innovation and Philanthropy at Twitter, so just don't expect a warts and all expose.

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Full of information on how to use Twitter for good causes. 8 Nov 2011

By D. Bland VINE™ VOICE

This easy to read book is full of good advice about how to use Twitter for the benefit of good causes. There are plenty of anecdotes and examples of how charitable or non-profit organisations have used Twitter to promote their causes successfully. Although it says the same rules can apply to for profit organisations, its bias is strongly on good causes and not commerce. I have taken some good tips from this book and the resource list is very helpful. A must for non-profit organisations getting involved in social media!

1 of 1 people found the following review helpful

Change the world one tweet at a time 4 Oct 2011

By Daniel Park TOP 1000 REVIEWER

Format:Hardcover

Clair Diaz-Ortiz has created an attractive and easy-to-follow guide for both organisations and individuals here. She outlines the importance of using the T.W.E.E.T. framework (Target, Write, Engage, Explore, Track) so that your tweets score the maximum added value to raising the profile of your good causes, whether this is through the use of an information, personalised or fundraising account.

All the kind of questions you'd ever wanted to ask about Twitter, but were afraid to ask, are answered in here (things like "How many times a day do I tweet?", "how many people should do the tweeting?" and "should you re-tweet?") and there's even a top questions reference list at the back to remind you.

My sole criticism - that the book will potentially date very quickly as social media moves on - is not something that this book, or any other book on the subject, could conceivably address so I'd give this 4 and a half stars if I could!

So, in conclusion, this is an easy to follow, attractive reference book for anyone wanting to make a real difference through the use of this (currently) innovative piece of social media.