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Twenty-Two Tips on Typography [Paperback]

Enric Jardí
4.3 out of 5 stars  See all reviews (3 customer reviews)
RRP: £10.95
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Twenty-Two Tips on Typography + An Essay on Typography (Penguin Modern Classics)
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Product details

  • Paperback: 104 pages
  • Publisher: Actar Publishers (1 Nov 2007)
  • Language: English
  • ISBN-10: 8496540928
  • ISBN-13: 978-8496540927
  • Product Dimensions: 13.8 x 17.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 595,843 in Books (See Top 100 in Books)

Product Description

Synopsis

'If they let you, use left justification; Don't fool too much with the default values; Condense and expand the lettering; Avoid certain ligatures.' This is a recipe book of twenty-two tips in creating the best typography and twenty-two things you should never do with lettering. Secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh view of typography.

Inside This Book (Learn More)
First Sentence
From the simplest to the most complicated project, you will only need one or two different fonts, at most three. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars Nice Little Type Handbook 15 Aug 2010
By Andy
This is a nice little book offering what in some cases are obvious suggestions when working with type and some cases not so obvious. In my opinion all of the tips (or nearly all) are relevant and helpful. It is a bit like having a cheat sheet to run through when selecting and setting your type for a design project. It is the type of book I had been searching for for a long time but never found, typography books often display projects with nice typography like a portfolio but don't discuss general advice or opinions on setting type or rules to implement or avoid so for me this was a nice little addition to my design library. It is not revolutionary, but it is handy and a quick read. Unlike the other two reviews I did not notice any real problems with language errors or at least did not find them distracting enough to bother me.
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4.0 out of 5 stars Did anyone proofread this book? 21 July 2009
I agree with the previous reviewer, it's a nice little book, and of course it looks very good, as you'd expect, but at some level a triumph of form over content, as it's absolutely riddled with typos, which I raised with the publishers Actar, but to no avail.
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4.0 out of 5 stars This is a good compilation of various tips 27 Feb 2009
Well this book has a good selection of tips and working methods from the view of one designer, I would say the biggest issue with this book is that it does not take a very objective view. It is clearly one mans vision of how we should treat typography. This is in some respects a good thing as we do not end up with a watered down and bland book, but rather the view of an author.

The other thing that annoyed me about this book was the amount of typos and incorrect use of language, now I put this down to the fact the authors first language is not English. However there are some very strange typos throughout that easily could have been avoided.

All round a good short set of rules on typography.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars  4 reviews
4 of 5 people found the following review helpful
1.0 out of 5 stars What a mess 10 Nov 2009
By J. Rutherford - Published on Amazon.com
This is a very badly executed piece. It is full of factual errors, spelling errors, and just plain sloppy proofreading. The author contradicts himself from one page to the next, and ignores his own advice on layout, choice of typeface, choice of type size, etc., etc. I assume that many of the errors are bad translations (Wesley Trobaugh should be ashamed of himself), since the author is Spanish. The attempt to be radical or iconoclastic falls flat. There are many (indeed, many) false technical terms, e.g. he uses "spaces" to refer to "characters"; he says "offset printer" when he means "offset press"; he says "avoid bold serifs" when he means "avoid bold serif typefaces"; the list goes on. I have made notes on just about every single page of my copy of this little book. I am quite irritated that I wasted my money, but more irritated that I've wasted my time. I hope that a few others will avoid the same fate by reading this review and by not buying this book.
2 of 3 people found the following review helpful
4.0 out of 5 stars Handy little refresher guide 27 Feb 2008
By David Gomez Rosado - Published on Amazon.com
This a beautiful handy little book... One of those basic guides of "Though shall do, though shall not" commandments you may tend to dismiss based on its sheer straightforwardness, but that once overcame the initial moment of pride and prejudice spurred by poorly-masked insecurity, you may actually enjoy with its clarity of opinion and point-of-view.

Typography is indeed fraught with opinion. The practice has literally millennia of refinement and polishing, and is one of those creative endeavors so tightly wound around one specific aspect of human evolution (codified communication), that you can actually denounce what is wrong without feeling like an old conservative geezer. Yes, there is such a thing as typographical sins. Yes, it is very easy to tell apart good from bad. It is NOT just a matter of taste. A distorted, badly selected, badly implemented typeface can be suffered from a mile away. You either know it, or you don't.

... This book will help you a bit to be among those "in the know". 44 bits in fact. 22 on what not-to-do, 22 on what-to-do. Simple and to the point. Useful refresher for those of us that are not typographers. (Yes! Even graphic designers have no right to claim understanding of such specific craft). Overcome your hubris and take upon this book for a few hours (that is all it takes), do overlook its badly translation from original Spanish (Is got typos! The irony) and actually learn a thing of two on aspects you probably suspected, but needed validation anyway. Afterwards, do yourself a favor: Go to [...] and learn them by heart. You may now feel entitled to know what you are talking about.
3 of 5 people found the following review helpful
2.0 out of 5 stars tip #1 should have been: proofread your work! 12 July 2008
By Sean King - Published on Amazon.com
This book is an excellent idea, but very poorly executed. It contains some great advice on working with type - accumulated learning that usually only comes from practice and a good teacher. However, the book has an appalling number of typos. I'm not talking about a few small mistakes - there are spelling errors and typesetting errors on almost every page, and one of the tips simply ends in mid-paragraph. The book does not appear to have been proofread at all. I was embarrassed for the author and the publisher as I read it. The lack of craftsmanship has nearly ruined what might have been a very useful text.
1 of 2 people found the following review helpful
5.0 out of 5 stars Useful. Well done. 18 April 2013
By W. Stotler - Published on Amazon.com
This text is a good read on a variety of typographic practices. The text is written as though Jardi is having a conversation with the reader about typography. It is eclectic. The work is Jardi's opinion and expressed as such, with the asides one would expect during a conversation. However, it is informed, supported opinion and worthwhile for that reason. Beginners could especially find this text of use--I would recommend it as part of a larger course of practical typographic study. (It certainly can't hurt.)
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