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Twentieth Century Design (Oxford History of Art) [Paperback]

Jonathan M. Woodham
4.5 out of 5 stars  See all reviews (2 customer reviews)
Price: 13.99 & FREE Delivery in the UK. Details
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Book Description

10 April 1997 Oxford History of Art
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs like the modernistic `Frankfurt Kitchen' of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or `Blow', the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics.

Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the `Americanisation' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.

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Product details

  • Paperback: 288 pages
  • Publisher: Oxford Paperbacks; 1st Edition edition (10 April 1997)
  • Language: English
  • ISBN-10: 0192842048
  • ISBN-13: 978-0192842046
  • Product Dimensions: 23.8 x 17.2 x 1.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 101,011 in Books (See Top 100 in Books)

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Product Description


"Woodham gives a deftly organised, extremely cool-headed account of the ideological spoon-fights behind the product ranges of modern capitalism: his range of reference and eye for detail are superb."-- The Guardian"For a good general introduction to the subject you could not go very far wrong with Jonathan Woodham's excellent Twentieth Century Design ... Yet another example of the impressive new Oxford History of Art series."-- The BooksellerAn excellent framework for understanding the development of design in this century ... destined to become the standard in this field."--Dennis Doordan, University of Notre Dame"Clearly written, well illustrated ... introduces the reader to new approaches to design history."--Pat Kirkham, Bard Graduate Center"The most complete introduction to date."--Paul Greenhaigh, Victoria & Albert Museum

About the Author

Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and review editor of Journal of Design History. His publications include Twentieth-Century Ornament: Decoration from 1900 to the Present.

Inside This Book (Learn More)
First Sentence
During the nineteenth century manufacturers' relentless exploitation of new techniques and materials increasingly made accessible to middle-class consumers a wide range of objects with rich and elaborate decorative detailing in an ecyclopaedic variety of historicizing styles. Read the first page
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Most Helpful Customer Reviews
7 of 11 people found the following review helpful
4.0 out of 5 stars Startling! 5 July 2004
By A Customer
Gives a good review of the processes that governemnts in Europe and the US made towards increasing manufacturing output of mass goods. Considering the prevalence of design tv programmes and newspaper articles at the moment, it makes a refreshing change to see that some design historians acknowledge the problems of mass production and waste.
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0 of 3 people found the following review helpful
5.0 out of 5 stars Used? New? 7 Sep 2013
Format:Paperback|Verified Purchase
Very nice, I bought this as a used book already but it looked new when i got.

the delivery was also very quick got it in two days and it was secure with a card inside to stop the book from bending.
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  5 reviews
16 of 17 people found the following review helpful
4.0 out of 5 stars "New" design history 30 Aug 1999
By A Customer - Published on
Since Hesketts "Industrial Design" from 1990, this is the best comprehensive introduction to the "new" Design History view on the parallel histories of design developments in this century.
It takes a relatively non-heroic attitude towards celebrated designers and design classics while trying to locate the meaning of design products in mass culture, lifestyles, corporations and consumption spheres instead of the designers "creative mind.
5 of 5 people found the following review helpful
4.0 out of 5 stars Nice overview of 20th century design 15 Sep 2010
By L. Schattman - Published on
Each title in the Oxford History of Art series provides an overview to a particular time period, style or movement. This book focuses on 20th century design, including the design of interiors, furniture, textiles, graphics, and consumer goods from teapots to automobiles. The author describes the historical context at the beginning of the 20th century, as the industrial revolution changed the way things were made and used. He traces the development of different styles, from Arts & Crafts to post-modernism. A final chapter on social responsibility traces the ways in which designers have responded to consumer concerns throughout the century.

This book is generously illustrated, with many color images complementing the period black-and-white photographs and line drawings. It is a sturdy paperback with a strong binding. It would be useful to undergraduate students researching 20th century design, as well as general readers interested in the subject.
5.0 out of 5 stars Great price for required text 10 May 2013
By M. Diane Neuhaus - Published on
Format:Paperback|Verified Purchase
This was required reading for a college course and the price on Amazon was more than 50% off the bookstore price, even less than the bookstore's used book price. I now plan ahead and order all the books I can from Amazon. Amazon's buy back is great if your university book store won't buy it from you but I've been able to sell all my books locally after I used them
2.0 out of 5 stars Basically unreadable on screen 29 Oct 2012
By Vlad Golovach - Published on
Format:Kindle Edition|Verified Purchase
Really bad DTP work from a publisher. Either buy paper version or skip this book. Really hard to read, publishers must learn not to treat ebook readers like a subprime readers.
0 of 4 people found the following review helpful
5.0 out of 5 stars Good Book, Good conditions 29 Oct 2010
By siller44 - Published on
Format:Paperback|Verified Purchase
I love the book. It's full of usefull Knowledge and information.
I recieved the book in great conditions
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