Twentieth-Century Design (Oxford History of Art)
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Review
"Woodham gives a deftly organised, extremely cool-headed account of the ideological spoon-fights behind the product ranges of modern capitalism: his range of reference and eye for detail are superb."-- The Guardian
"For a good general introduction to the subject you could not go very far wrong with Jonathan Woodham's excellent Twentieth Century Design ... Yet another example of the impressive new Oxford History of Art series."-- The Bookseller
An excellent framework for understanding the development of design in this century ... destined to become the standard in this field."--Dennis Doordan, University of Notre Dame
"Clearly written, well illustrated ... introduces the reader to new approaches to design history."--Pat Kirkham, Bard Graduate Center
"The most complete introduction to date."--Paul Greenhaigh, Victoria & Albert Museum
Product Description
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs like the modernistic `Frankfurt Kitchen' of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or `Blow', the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the `Americanisation' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.
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During the nineteenth century manufacturers' relentless exploitation of new techniques and materials increasingly made accessible to middle-class consumers a wide range of objects with rich and elaborate decorative detailing in an ecyclopaedic variety of historicizing styles. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
During the nineteenth century manufacturers' relentless exploitation of new techniques and materials increasingly made accessible to middle-class consumers a wide range of objects with rich and elaborate decorative detailing in an ecyclopaedic variety of historicizing styles. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
6 of 9 people found the following review helpful
Format:Paperback
Gives a good review of the processes that governemnts in Europe and the US made towards increasing manufacturing output of mass goods. Considering the prevalence of design tv programmes and newspaper articles at the moment, it makes a refreshing change to see that some design historians acknowledge the problems of mass production and waste.
Most Helpful Customer Reviews on Amazon.com (beta)
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3 reviews
16 of 17 people found the following review helpful
"New" design history
30 Aug 1999
Format:Paperback
Since Hesketts "Industrial Design" from 1990, this is the best comprehensive introduction to the "new" Design History view on the parallel histories of design developments in this century.
It takes a relatively non-heroic attitude towards celebrated designers and design classics while trying to locate the meaning of design products in mass culture, lifestyles, corporations and consumption spheres instead of the designers "creative mind.
4 of 4 people found the following review helpful
Nice overview of 20th century design
15 Sep 2010
Format:Paperback
Each title in the Oxford History of Art series provides an overview to a particular time period, style or movement. This book focuses on 20th century design, including the design of interiors, furniture, textiles, graphics, and consumer goods from teapots to automobiles. The author describes the historical context at the beginning of the 20th century, as the industrial revolution changed the way things were made and used. He traces the development of different styles, from Arts & Crafts to post-modernism. A final chapter on social responsibility traces the ways in which designers have responded to consumer concerns throughout the century.
This book is generously illustrated, with many color images complementing the period black-and-white photographs and line drawings. It is a sturdy paperback with a strong binding. It would be useful to undergraduate students researching 20th century design, as well as general readers interested in the subject.
This book is generously illustrated, with many color images complementing the period black-and-white photographs and line drawings. It is a sturdy paperback with a strong binding. It would be useful to undergraduate students researching 20th century design, as well as general readers interested in the subject.
0 of 2 people found the following review helpful
Good Book, Good conditions
29 Oct 2010
Format:Paperback|Amazon Verified Purchase
I love the book. It's full of usefull Knowledge and information.
I recieved the book in great conditions
I recieved the book in great conditions
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