Product arrived as promised. Visually & aesthetically striking - when people realise what it is they are impressed. As a 'user' there are a few criticisms: (1) the iPad can slip out of the Book-book when it's open - the upstand of the zipper edge is insufficient to stop the iPad sliding out (&being damaged) - be careful! (2) there's no even, minimal, storage for the odd piece or slip of paper; (3) with the book-book open it's difficult to insert the power cable connector; (4) the string-n-button arrangement works quite well but is fiddly and the string, packed inside when the book-book is closed, leaves a mark on the tablet screen (this can be cleaned off but it's annoying).
Someone needs to produce an iPad case that allows easy safe use in either landscape or portrait modes.