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Turn Me On, Dead Man: The Beatles and the "Paul Is Dead" Hoax [Paperback]

ANDRU J REEVE , Andru Reeve
4.2 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

13 Oct 2004
In the fall of 1969, the story seemed to come out of nowhere. Was Beatle Paul McCartney dead? This was no ordinary death rumor. It was believed that McCartney had died years earlier and been replaced by a lookalike. What's more, the surviving Beatles were thought to have planted "clues" to his death on their record albums. "Paul-Is-Dead" mania swept the United States as people attempted to solve the riddle of Paul's alleged demise. How did all of this happen? Beatles scholar and journalist Andru J Reeve has gotten to the bottom of this intrigue. After years of research, Reeve has assembled TURN ME ON, DEAD MAN to tell the strangest tale ever in the history of rock 'n' roll.

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Product details

  • Paperback: 340 pages
  • Publisher: AuthorHouse (13 Oct 2004)
  • Language: English
  • ISBN-10: 1418482943
  • ISBN-13: 978-1418482947
  • Product Dimensions: 22.9 x 15.6 x 2.1 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 478,409 in Books (See Top 100 in Books)

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Product Description

About the Author

Beatles scholar and media journalist Andru J Reeve has capped off years of research into the strangest saga ever to infiltrate the world of Rock 'N' Roll-the Paul McCartney death hoax. Bringing the story to life through a "Non-Fiction Novel" approach, Reeve tells a tale of The Beatles few have heard. Regarded throughout the world as one of the leading experts on the "Paul-Is-Dead" hoax, Reeve is currently at work on a film version of his book.

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This is WKNR-FM . . . Uncle Russ here. Read the first page
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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
5 of 6 people found the following review helpful
By A Customer
Format:Paperback
Reviewer: W. Scott Westerman (Bettendorf, IA USA)

On October 12, 1969, WKNR-FM's Russ Gibb opened the phone lines for his usual Sunday afternoon "rap" with listeners. When Eastern Michigan University Student Tom Zarski called with questions about the supposed death Paul McCartney, so began a tale that would immortalize both Uncle Russ and WKNR-FM in the annals of Beatle history.
Several authors have attempted to cover the mountain of material connected with the story, but Andru Reeve's newly updated and expanded book "TURN ME ON, DEAD MAN: The Beatles and the Paul-Is-Dead Hoax" rises above the others. It's 331 pages are packed with the kind of research you would expect from Ann Sperber, Stephen Ambrose or Aljean Harmetz.
The genesis of this most famous Beatle urban legend began well before the October night when WKNR-FM launched it into the nation's consciousness and Andru weaves the web so effectively that you won't be able to put the book down. In addition to dissecting every lead, the author spent thousands of dollars to secure rare photographs and memorabilia connected with the event, all of which are on display in the pages of his book. He lists 140 clues discovered over 35 years, including every Beatle lyric that conspiracy fans say prove that the Paul McCartney we know today is an imposter.
The Michigan connection is fully covered, including Larry Monroe's on-air revelations in Ann Arbor that preceded the WKNR-FM broadcast, MSU professor Oscar Tosi, who analyzed before-and-after audio tapes of the singer's voice, and the late Terry Knight's cryptic Capitol Records single, Saint Paul.
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3 of 4 people found the following review helpful
4.0 out of 5 stars Thorougly research, a pleasure to read. 9 July 2007
Format:Paperback
Curiosity compelled me to buy this book after hearing about the "Paul is Dead" story from a colleague. I was not disappointed. Andru J Reeve chronicles the long - running (but not, strangely, very well - known) rumour in painstaking detail. Starting from its beginnings in 1969 on a low key radio show, Reeve examines how the rumour flared up through university campuses across America, only to burn itself to embers just as quickly.

Was it a private joke by the Beatles? The work of a begrudging John Lennon? An ingenious marketing ploy by Apple Records? Reeve points out that we will never know for sure where it originated. What is certain, on the other hand, is that those two or three heady weeks when it gripped student magazines was enough to engrave itself into the brickwork of music history.

Reeve dispels virtually every "clue" (and there are a huge amount) with a precious dose of common sense and rationalism. What this book is not, however, is merely a census of "clues". Reeve also examines the rumour from a sociological perspective, showing us its impact against a backdrop of the Vietnam war, political upheaval and simmering unrest amongst students.

Turn Me on Dead Man is a thoroughly entertaining read, providing that it is not taken seriously. If anyone out there still believes that the Beatles pulled off the greatest cover - up in history, this book is all they need to bring them back to earth.
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Format:Paperback|Verified Purchase
There are a few 'Paul is Dead' books on the market and as it goes this one is reasonably good and well written, giving a very comprehensive in site on how the story came about, how it developed and where the mystery stands in modern pop culture. It gives a good flavour on the times (late 1960's America), and the personalities involved.

The only slight criticism is it needs updating and could do with some additions and the latest developments, however Mr Reeve might be in the process of doing that so I won't steel his thunder!!

Well referenced throughout and some good stories in the back pages on coincidences and how some other post Beatles myths came about.

It’s worth a tenner if you're new to the story and makes a good talking point if friends come to inspect what you have on your bookcase!!
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5.0 out of 5 stars Amazing read 2 Jan 2013
By Sara
Format:Paperback
I loved this book! It was very well researched and written. It revealed where the rumour started and how it grew. It told you all the information about the rumour and now where the rumour lies. I loved that it told you about the 'Paul replacement' as I have never been able to find anything about him on the Internet, which the book then went on to tell me it was because he was all made up

Highly recommend this book to anyone who is interested in the topic.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  17 reviews
44 of 50 people found the following review helpful
5.0 out of 5 stars Andru Reeve's Turn Me On, Dead Man: A Tour De Force 12 Nov 2004
By Amazon Customer - Published on Amazon.com
Format:Paperback
On October 12, 1969, WKNR-FM's Russ Gibb opened the phone lines for his usual Sunday afternoon "rap" with listeners. When Eastern Michigan University Student Tom Zarski called with questions about the supposed death Paul McCartney, so began a tale that would immortalize both Uncle Russ and WKNR-FM in the annals of Beatle history.

Several authors have attempted to cover the mountain of material connected with the story, but Andu Reeve's newly updated and expanded book "Turn Me On Dead Man The Beatles and the Paul-Is-Dead hoax" rises above the others. It's 331 pages are packed with the kind of research you would expect from Ann Sperber, Stephen Ambrose or Aljean Harmetz.

The genesis of this most famous Beatle urban legend began well before the October night when WKNR-FM launched it into the nation's consciousness and Andru weaves the web so effectively that you won't be able to put the book down. In addition to dissecting every lead, the author spent thousands of dollars to secure rare photographs and memorabilia connected with the event, all of which are on display in the pages of his book. He lists 140 clues discovered over 35 years, including every Beatle lyric that conspiracy fans say prove that the Paul McCartney we know today is an imposter.

The Michigan connection is fully covered, including Larry Monroe's on-air revelations in Ann Arbor that preceded the WKNR-FM broadcast, MSU professor Oscar Tosi, who analyzed before-and-after audio tapes of the singer's voice, and the late Terry Knight's cryptic Capitol Records single, Saint Paul. There are extensive interviews with Gibb, Fred Labour, who's album parody in the Michigan Daily was taken for fact, and with Tom Zarski, the EMU student who called Uncle Russ that October Sunday, only to vanish into obscurity until Andru discovered him alive and well and living in the Southeast.

Turn Me On Dead Man The Beatles and the Paul-Is-Dead hoax is an important addition to the Beatle cannon. It's a must-have addition to every Keenerfan's library. We hope it gets the international exposure it deserves.
12 of 12 people found the following review helpful
5.0 out of 5 stars A RUMOR? A HOAX? A PRANK? A MASS HALLUCINATION? 5 Dec 2005
By HaroldGarySpencer - Published on Amazon.com
Format:Paperback
Whatever it was, the "Paul Is Dead" affair is examined extensively in Reeves' book. I've followed this...WHATEVER IT IS...since it occurred in 1969, and I am impressed with how well it's covered in this book. What really gives the book alot of snazz and pizazz is how well it is footnoted and documented. I've known the d.j. Russ Gibb for years and he is well-represented through interviews. Russ Gibb is very selective when it comes to talking about his days during the hoax, and he doesn't just sign on with anybody! So his presence in these pages, along with lots of other exclusive interviews, assures me (and should assure you) that Reeve did his homework and has bought us an informative book about this hoax and the story behind it. I thought I heard it all back in Michigan in 1969; but I didn't know the half of it! (And I still think Paul's got some explaining to do! Unless he's really dead...)

The book is thick with information, and is also well-illustrated with lots of rare photographs and paraphernalia. The bibliography is insanely-complete, running for 20-plus pages. There are also several end pieces, the being Appendix One, with a chronological listing and annotation of 140 "clues." There's also another appendix dealing with other rumors about the Beatles (remember Klaatu?). I felt full and satisfied after reading this book.
15 of 16 people found the following review helpful
5.0 out of 5 stars A Must 26 April 2005
By Alma R. Castano Rodriguez - Published on Amazon.com
Format:Paperback
This book is a must read, if like me you stumbled on to the paul is dead rumor on the internet and got stuck to it, you must read this book. I used to surf every web page on this topic but on this book everythings included, even new ×clues×

or recent ones. As a young beatles fan, Im only 24, I love reading books about them, in fact I collect them as well as videos, so I can see how it was all on those great times I missed by far. This is an excellent book to have as a beatles collector, and any true fan should have it in his/her collection.
10 of 10 people found the following review helpful
5.0 out of 5 stars Best Look at The 'Paul Is Dead' Hoax 18 Feb 2006
By R. Wright - Published on Amazon.com
Format:Paperback|Verified Purchase
Looking for a great all-in-all treatsie of the hoax? Look no further! This book has every clue imaginable - including clues that have sprung from the internet age. This is an exhaustive look at the hoax from many different angles. One of the most pleasurable aspects of the book (beyond the guilty pleasure of the subject matter) is the short and easily digested chapters, making this a perfect nightstand read.

The author, to his credit, doesn't have an axe to grind here. He doesn't try to convince you to accept any theory (Is Paul dead? Was it all coincidence? Was it a hoax by the Beatles to sell more records?), but just presents the historical facts and on-the-record comments as best they are known. A first-rate read that you'll love!
13 of 14 people found the following review helpful
5.0 out of 5 stars Marvelous And Mysterious 2 Dec 2005
By Dr. Margot L. Oates - Published on Amazon.com
Format:Paperback
I picked this up here at Amazon on a caprice, and was thoroughly engrossed. I read it in two sittings -- couldn't put it down (until I had to...for surgery!). I remember the story about Paul when I was back at Northwestern University, and I was always intrigued. However, I never knew there was so much to it. The author answered all my curiousities, and even more that I didn't even know I had until I read them! I'd love to see this book made into a movie. Maybe if I win the lottery?
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