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Product details
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| 1. Mama Do (uh oh, uh oh) |
| 2. Cry Me Out |
| 3. Band Aid |
| 4. Turn it Up |
| 5. Boys And Girls |
| 6. Gravity |
| 7. My Love |
| 8. Jack |
| 9. Nothing Compares |
| 10. Here We Go Again |
| 11. The Way The World Works |
| 12. Hold Me In Your Arms |
| 13. Weblink |
Review Turn it Up seems less like it was wrenched from the guts than La Roux, and more like a quality piece of product from an artist who is being primed for worldwide success. She’s no major label cipher, though: like Lady Gaga, Lott has already proved herself as a songwriter, collaborating since her mid-teens with the likes of Teddy Riley and Rodney Jerkins. The songs on Turn it Up do indeed sound as though they could be farmed out to other RnB starlets. That’s a compliment as much as it is a criticism: from the 1960s soul stomp of her number one hit Mama Do (Uh Oh, Uh Oh) to new single Boys & Girls with its brassy Mark Ronson-esque production, some of the material here lacks character. Similarly, the titles – Nothing Compares, Hold Me in Your Arms – feel familiar, suggesting Lott is less pop literate than she is over-reliant on cliché.
And yet she has tremendous promise. Cry Me Out, already earmarked as the third single, is a superb ballad, as affecting as it is accomplished. From its opening line – “I get your emails, you just don’t get females, now do you?” – it’s witty and wise, a master class in how to put contemporary language to the service of a sublime melody.
You can’t fault her voice, either, an instrument capable of cooing softly or belting out a ballad. Her ambitions are obvious: the former Italia Conti stage-school kid isn’t going to be a behind-the-scenes tunesmith-for-hire, and she isn’t just a high-street honey with a powerful, flexible voice. A writer, singer and dancer, she’s one of those all-round types that America regularly exports, and her intention is to be a British version of Christina Aguilera, Mariah Carey or Beyoncé.
Right now, though, her talents are spread a little thin. Turn it Up is classy, if not a classic – but there’s no denying Lott’s potential. --Paul Lester
Find more music at the BBC This link will take you off Amazon in a new window
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