From the Inside Flap
From the hard graft of the Victorian era and the excesses of the Edwardians to 'make do and mend' in wartime Britain and the post-war boom, this is the fascinating story of how the shopping streets of Britain have been transformed over the last 140 years. Written to accompany the hit BBC One series, this book explores the ins and outs of life for our 'nation of shopkeepers' as seven tradesmen and women are sent back through history to relive the traditions and challenges that defined a generation of High Street shops. Learn how butchers kept their meat fresh before cellophane and refrigeration, how bakers made bread before sliced loaves, and how grocers kept track of their stock before computers. Discover how shopkeepers coped with 18-hour days in the Victorian era, rationing and blackouts during wartime, and the new technologies of the '60s and '70s that revolutionized retailing. With behind-the-scenes diary entries from the show's shopkeepers, in-depth features on everything from Victorian candle-making to 1970s vinyl collecting, plus expert advice on researching the history of your own local town centre, rediscover what made the High Street the beating heart of our towns and cities in this fascinating look at everyday British life through the decades.
From the Back Cover
How did the Victorians make their daily bread? Why were Edwardian shopkeepers so much more polite than today's? Just how tough was rationing? How many Green Shield Stamps did you need to buy a colour television? And when could one pound feed the whole family for a week? From the boom years of the Victorian High Street to the 1970s supermarket, discover what life was really like on the great British High Street and how shopkeepers and their customers have adapted to both good times and bad. Written to accompany BBC One's living history experiment, Turn Back Time... The High Street charts the extraordinary journey of a group of modern day butchers, bakers, caterers and retailers who run their shops using exactly the same foods, fashions and shopkeeping skills as yesteryear.