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I read this after Perfect Pitch and enjoyed it just as much. The author explains the creative process and ways in which great advertising may be produced. Read morePublished on 13 Dec. 2010 by William Cohen
Top book! Top read. Interesting and inspiring! And Intellectual. Jon describes the job and his part in VERY successful campaigns in such great detail. Read morePublished on 21 Feb. 2006 by PHILIP MCNALLY
Successful ad campaigns are not linear developments where a business need meshes straightforwardly with an effective creative approach and actually produces successful tangible... Read morePublished on 3 Jun. 2004 by Rolf Dobelli
Brilliant, brilliant, brilliant.
This is the "King Lear" of writing about advertising: utterly indispensable, utterly unparalleled, utterly magnificent. Read more
Why, so often, do books written about advertising fail to have any of the qualities we associate with great advertising: wit, conviction, humour and clarity? Read morePublished on 6 May 1999