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The Truth About the New Rules of Business Writing
 
 

The Truth About the New Rules of Business Writing [Kindle Edition]

Natalie Canavor , Claire Meirowitz
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Review

 “The Truth About the New Rules of Business Writing is filled with insights into improving all your written business communications. From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count. A valuable resource, written in a concise and easy-to-read format, that you’ll turn to again and again.”

Jerry Allocca, President, CORE Interactive

 

“An Elements of Style for our time...accessible, step-wise advice for communicating ideas to modern readers, whether of e-mails, promotional materials, or the printed page.”

Susan Gilbert, President, Interactive Elements Inc.

 

“The essential skill of today’s businessperson is the ability to communicate clearly and persuasively. We are now often judged solely on the basis of our written communications. The Truth About the New Rules of Business Writing will make you a much better communicator. It’s packed with examples, checklists, and easy-to-follow guides. This book has plenty of smart ideas you’ll immediately apply to e-mails, letters, reports, Web, and social media. If you want to instantly improve the quality of your writing, this is the book to read.”

Victor Urbach, President, The Optran Group; Publisher, The Urbach Letter

 

“Times have changed. Business has changed. The Truth About the New Rules of Business Writing really does speak the truth for today’s marketplace. It covers all the ground, including things like e-mail and social media. It should be required reading for people starting careers, looking to move up the ladder, or even when they start a business. It will be required reading for my sales team!”

Jim Josephson, Vice President, U.S. Sales, Energy Advantage Inc.

 

“Filled with clear, practical principles and examples, The Truth About the New Rules of Business Writing is an essential guidebook for businesspeople who want their writing to get results. This useful reference book takes the fear out of putting fingers to the keyboard. Keep it on your desk because you’ll refer to it often.”

Julie Freeman, ABC, President, International Association of Business Communicators

 

“All my clients are getting a copy of The Truth About the New Rules of Business Writing. It’s packed with practical tips that even the most experienced writer can use. It’s an easy read, but don’t let that fool you. My new mantra is, ‘Is it say-able?’”

Karen Susman, The Networking ToolboxTM, Speaker, Trainer, and Author

 

“Business is about communication, and Natalie and Claire have given us a crucial and invaluable tool. Whether you’re writing a simple e-mail or a multimillion dollar proposal, The Truth About the New Rules of Business Writing is a must read!”

Jeff Goldberg, Professional Speaker, Trainer, Coach, and Author

 

“The authors ofThe Truth About the New Rules of Business Writing understand that your true business abilities are transmitted to your colleagues and clients through your e-mails, memos, documents, and reports. If your writing is drab and old-fashioned, confusing or conflicted, you’re in need of a writing makeover. This sharp, concise, and useful book gives you a step-by-step guide to making your writing shine with the clarity and impact that’s demanded in today’s competitive business environment.”

Deborah K. Herman, Founder and Publisher, Building Long Island

 

“Good writing starts with good thinking. This book shows you how to do both--and in a way that’s effective for our electronic present.”

Peter Krass, President, Petros Consulting LLC

 

The Truth About the New Rules of Business Writing is a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today’s evolving, fast-paced global society.”

Jessica McAleer Decatur, Director of Public Relations, St. Joseph’s College, Long Island Campus

Product Description

Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.


Product details

  • Format: Kindle Edition
  • File Size: 399 KB
  • Print Length: 224 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (16 Dec 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0031PXEGS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #417,933 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This is an excellent, beautifully-structured set of instructions on how to write effective business English. I worked as a senior manager in a large organisation for many years and came to appreciate the value of clear, concise, focused and thorough documents and proposals. Poorly-written material is much harder to read and assimilate and tends to discolour the reader's opinion of both it and the author. I bought one of these for each of my three adult, working children, to inspire them to reach a high standard.
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4.0 out of 5 stars Selected through curiosity. 24 Dec 2012
Format:Kindle Edition|Verified Purchase
There's a fair amount of information that may not be of interest to many, but it is a usefully reference for any business or entrepreneur. Some may consider that things are obvious, but then they usually are after someone has told you. I think it's worth a read and then make of it what you want.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  52 reviews
34 of 34 people found the following review helpful
5.0 out of 5 stars This Book is Universally Useful Right from Chapter One 27 Jan 2010
By Bryan Newman - Published on Amazon.com
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I got this book hoping to get some tips on writing for the Web and self-marketing but I got far more than I was hoping for. When I got this book I found myself reading through the first 6 or 7 chapters (or writing "Truths" as the authors call chapters) without intending to.

It says something when you pick up a book to flip through, and find yourself drawn, page by page, through the first 6 chapters. But it says even more when find yourself using the suggestions literally an hour after reading them. After I was forced to put the book down and go to work, I found myself recalling two very specific rules when writing emails. The first was to "Cut to the chase" and put the bottom line at the top, which is brilliant since it put what people needed to know on line one. It was un-missable.

I was impressed how quickly these "Truths" came back to me. The authors laid out 52 "Truths" in a concise and digestible format. Many are themed on very basic ideas, which unfortunately are often forgotten. For an example in the first 6 chapters there is a focus on setting goals for your writing and keeping your audience in mind. These are pretty basic writing rules, but again, often forgotten. However, the authors go further and tailor "Truths" to day-to-day business writing. Again, I lifted a "Truth" right from the book by wording an email to my boss' viewpoint, showing how a change we wanted to make helps the whole department. It garnered a compliment and acceptance from our boss, just by keeping the focus on how he sees our workflow.

OK, so an hour of reading and same day application. Can't beat that. I'm now on to day two and I have started Cherry-picking chapters. I have read the chapters on Web content and I see that I really need to rework a lot of the content on my site. Usually I wait until I finish a book before writing a review for it, but the jury is in for this one. If you do any type of writing for work or pleasure you should get this book. You can read it like a daily devotional and revolutionize your writing just by getting basic guidelines in your head each day. I'm sure this will become a reference for me.

This book has actually gotten me excited about writing. Before starting this review, I read the "Truth" on Jargon and Passive, then rewrote the paragraphs on my home page, and it is night and day. Add to that the "Truth" of less is more and a half dozen other ideas the book gave me and my copy is 100 times better.

Alright, I'll stop gushing now. But seriously, if you haven't thought about your writing process in a long time, get this book. It is not a grammar primer, it's an effective guide to everyday writing.
12 of 12 people found the following review helpful
5.0 out of 5 stars Lots of choices in this field of writing: choosing this one is flat out smart! 3 Feb 2010
By 35-year Technology Consumer - Published on Amazon.com
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This compact volume offers plenty to differentiate itself from the scores of other similar offerings promising an express ride to clear business writing. Natalie Canavor and Claire Meirowitz take on the complex world of Information Age business writing, and break it down into 52 manageable, readable chunks of theory and practice. They address both modern options (email, blogs and web writing and the ubiquitous challenges of PowerPoint) and "legacy" modes.

You've heard much of this before, and they don't break what I would consider any significant new ground. But their message bears listening to again:
Consider your audience. Re-write. Edit mercilessly. Be direct. Be concise. Have a plan. Their packaging is relatively painless for content that many people may want to run and hide from. While dividing the content into 52 sections may suggest chewing in weekly bites...don't wait. Their ideas are well organized, illustrated with realistic examples, and can help even the hopelessly verbose and disorganized get a handle on their most important professional communication tasks.

The book invites registration at a companion Financial Times press web site. In return for your personal information, you get access to three .pdf files (guides to style sheet creation, document design references and an online resource guide). Overall, I would have preferred that these simply be included in the book. You'll also be offered a 35% discount...on the book you already own.

Go to the business writing section of a large brick and mortar store, or browse amazon's offerings. The choices are dizzying. Choosing this one can help cut through some of that confusion. If you are competing with your peers for scarce fiscal or personnel resources in the workplace, remember this. Among equally qualified, reasonably competent professionals, the edge in the battle for resources often goes to the better communicator. This book can help you gain that edge.
10 of 10 people found the following review helpful
5.0 out of 5 stars Valuable Guide 5 Feb 2010
By L.C. Evans - Published on Amazon.com
Format:Paperback|Vine Customer Review of Free Product (What's this?)
The authors practice what they preach in making every word count in this short guide. Chapters are brief and to the point with 52 truths or writing points laid out under 9 main parts. Bulleted items and headers in red or bold guide the eye to important elements in each chapter. I especially liked the before and after examples where the authors showed how to make writing that was okay or inappropriate into writing that was excellent. Everything in this valuable reference work is relevant in today's fast changing world of business and communication. Some of the topics covered are letters, emails, web content, grants, and reports and proposals. You can't get what you want if you can't communicate effectively and this book will go a long way toward showing you what you need to make your case.

Authors Natalie Canavor and Claire Meirowitz communicate their message in an easy to read style with the material so well organized that readers will easily find what they need, whether it's the right approach for a request to a supervisor or the best way to interview someone.

This is a great reference guide for anyone who works in the business world.
28 of 36 people found the following review helpful
2.0 out of 5 stars Writing for reduced attention spans.... 1 Jun 2010
By M. L Strickland - Published on Amazon.com
Format:Paperback|Vine Customer Review of Free Product (What's this?)
The new rules for business writing can be summed up as "write at a 5th grade level". That is my summary, not the summary of this book.

It seems that in this fast paced world, no one takes the time to really READ any more. Writing in business is necessarily short and to the point. This book gives guidelines for this sort of writing. What I was looking for was something with more substance to it. Sometimes writing short sentences using simple words just doesn't get the point across adequately.

This book delivers what it promises, which are the rules for writing memos and web pages that get a point across quickly before the reader is off onto something else. sorry, but I just object to this sort of writing.

I was hoping for something that would help with writing clearly, but this is just a collection of quick ideas that would be useful for short attention spans. What other reviewers liked about this book is exactly what I did not like.
5 of 5 people found the following review helpful
5.0 out of 5 stars For business writing and effective communication, the book is fantastic. 17 April 2010
By Dennis A. Amith (kndy) - Published on Amazon.com
Format:Paperback|Vine Customer Review of Free Product (What's this?)
"The Truth About the New Rules of Business Writing" is an excellent book for those wanting to learn about how to be more efficient in their writing, communicating with clients and even on social media sites.

Writers Natalie Canavor/Claire Meirowitz (Founders of C&M Business Writing Services) write about "52 Truths" when it comes to writing and the chapters are broken down into the following:

PART I: The Truth About What Makes Writing Work

Examples: "Me" Focused Messages Fail, Forget Yesterday, Write for Today, Tone Makes - or breaks - your message, etc.

PART II: The Truth About Self-Editing

Examples: The best writers don't write; they rewrite, Less can be a whole lot more, passive thinking and jargon undermine clarity

PART III: The truth about successful e-mail

Examples: Know your e-mail do's and don'ts, use e-mail to communicate in the fast lane-powerfully, etc.

And then you get into the more important chapters such as..

PART IV: The Truth About Letters

PART V: The Truth About Reports and Proposals

PART VI: The Truth About Web Sites

PART VII: The Truth About New Media

PART VIII: The Truth About Writing to Self-Market

PART IX: The Truth About Tricks of the Trade

And also the ability to access more materials by registering your book online.

JUDGMENT CALL:

Personally, "The Truth About the New Rules of Business Writing" could be a useful tool in college curriculum. In college, having taken writing classes that dealt with Associated Press writing, it was ingrained in our heads by our professors to write a certain way, to use words that most people don't use in their vocabulary and to write intelligently.

But when I took a business class which emphasized "Chicago" writing style, it was what we learned to write memo's, e-mails and business communication writing.

But as more and more people communicate via E-mail, chat, Twitter or utilizing social media, most people are in a hurry and don't bother to rewrite. And how many times have you had people take a message you wrote out of context. Sometimes good writing requires repetition, good etiquette and for the most part, both Canavor and Meirowitz do a good job in showing people how to write effectively.

Overall, "The Truth About the New Rules of Business Writing" is an excellent resource for business writing and communication and for those who know they are having problems with communicating via memo, e-mail, tweets, etc.
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6. Begin with a strong lead. 7. Write the middle, quickly. 8. Build your conclusion. 9. Read what you’ve written and evaluate, cut, fix, tighten, and sharpen. &quote;
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