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Product Description
Review
"This excellent guide to implementing new ideas comprises 55 'truths' to get you thinking about what innovation actually means.- Management Today Three of A Kind (this voted best of it's kind) Nov 2008 (readership 303,000)
Product Description
The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:
- increase creativity
- encourage collaboration
- co-create with customers
- overcome indifference
- make ideas into money
- thrive on change...and much more.
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.
The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness.
Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.
The Truth and nothing but The Truth.
Inside This Book
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What Do Customers Ultimately Buy After Viewing This Item?
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77% buy the item featured on this page: The Truth About Innovation £6.62 |
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9% buy Making Innovation Work: How to Manage it, Measure it, and Profit from it £12.59 |
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7% buy The Art Of Innovation: Success Through Innovation the IDEO Way £5.96 |
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4% buy Harvard Business Review on Innovation ("Harvard Business Review" Paperback) £9.18 |
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