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"This excellent guide to implementing new ideas comprises 55 'truths' to get you thinking about what innovation actually means.- Management Today Three of A Kind (this voted best of it's kind) Nov 2008 (readership 303,000)
Product Description
The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:
- increase creativity
- encourage collaboration
- co-create with customers
- overcome indifference
- make ideas into money
- thrive on change...and much more.
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.
The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness.
Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.
The Truth and nothing but The Truth.
Inside This Book
(Learn More)
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Packed full of thought provoking ideas,
By
This review is from: The Truth About Innovation (Paperback)
This book provides some really useful reading. The book is organised into a series of 55 two to three page "truths" on the subject of innovation. Each of the entries has additional reading material listed in the back of the book which is really useful.
If you have read other innovation books, you may have encountered some of this material before. However, I suspect that it is exactly these readers that will get the most out of this book. It is packed with great tidbits and really thought provoking material. It almost reads as a set of blog entries. Because of the structure of the book, it is very easy to dip in and out of. If you are new to innovation, you might be better off with another book initially - just to provide a bit of context around the innovation process. Then come back to this book. It is a well written and well structured book that I suspect that I will come back to time and time again. Recommended.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Great as a source of ideas to improve innovation in your team,
By Jim Smith (Wiltshire, UK) - See all my reviews
This review is from: The Truth About Innovation (Paperback)
Another great book for dipping in and out of with 55 thought provoking innovation ideas to get you and your team off on a new tack. Each idea is expanded with examples over 2 or 3 pages.
I particularly likes messages about developing your staff (they are where your innovation and differentiation will come from) p 102 Get your team to read (anything really) p81 Hire for learning ability - not what someone can already do p105 Tips to get ideas adopted in your organisation p191
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Entertaining, Captivating and Really Informative,
This review is from: The Truth About Innovation (Paperback)
Many books have been published about innovation. Myths, methods, processes. What you really want to know is the truth about innovation and how it is achieved by real companies around the world in different industries, so you can have a clear understanding of the mindset needed to create a proper environment within your organisation to foster true innovation.
This is what Max McKeown gives us in his amazing book "The truth about innovation". By sharing 55 enlightening real truths of innovation deploying a superb unique narrative ability, Max makes the reading entertaining, captivating and very easy to follow without getting too colloquial. On top of that he adds his deep experience -academic and professional - to clarify the concepts learned by the truths so you can go and get truly innovative. You will find stories of successful companies such as P&G, IBM, Whirpool, Nintendo and many others from which you will benefit while having fun. Another great aspect of Max's style is that he doesn't keep his sources of information secret, so if you would like to read further, you will find his references after each one of the 55 truths. It's like a master degree module for less than 15 pounds.
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