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Trust Me, I'm Lying [Hardcover]

Ryan Holiday (Author)
4.4 out of 5 stars  See all reviews (8 customer reviews)
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Book Description

Publication Date: 28 Mar 2013

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...

1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.

2) Bloggers are slaves to money, technology, and deadlines.

3) Manipulators wield these levers to shape everything you read, see and watch-online and off.

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

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Product details

  • Hardcover: 288 pages
  • Publisher: Penguin (28 Mar 2013)
  • Language: English
  • ISBN-10: 159184553X
  • ISBN-13: 978-1591845539
  • Product Dimensions: 16 x 2.3 x 23.5 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 21,877 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Ryan Holiday Page
Ryan Holiday
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Product Description

Review

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."
--Tim Ferriss, #1 "New York Times" bestselling author of "The 4-Hour Workweek" "A playbook for the dark arts of exploiting the media"
--Robert Greene, author of "The 48 Laws of Power" "This book will make online media giants very, very uncomfortable. "
-- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America."
-- Edward Jay Epstein, author of "The Big Picture""
"The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." --Tucker Max, #1" New York Times" bestselling author of "I Hope They Serve Beer in Hell"
"Ryan has a truly unique perspective on the seedy underbelly of digital culture."
--Matt Mason, Director of Marketing, BitTorrent

"Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone."
--Dov Charney, CEO and founder, American Apparel

."..an astonishing, disturbing book"--"Financial Times"
"In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream."
--Ladygunn Magazine
"This is a dark book with an important warning to clients and PR people alike."--Richard Edelman "[Like] Upton Sinclair on the blogosphere."--Tyler Cowen, MarginalRevolution.com
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.4 out of 5 stars
8 reviews
4.4 out of 5 stars
Most Helpful Customer Reviews
20 of 21 people found the following review helpful
1.0 out of 5 stars Trust me, don't buy this book 10 Aug 2012
By Roger Majerski
Format:Hardcover|Amazon Verified Purchase
The author is the twenty-something former Director of Communications for American Apparel. He identifies the problems with the modern mediaverse which allow him to gain free mass market coverage for his clients' consumer products. This boils down to one thing: complete a stunt (disappointingly only three or four real life examples are given in the entire book). Get a low-level local blogger to cover it, by sending him the story, complete with story angle and pictures, from a fake e-mail address. That blogger is read by medium sized bloggers and aggregators, who may pick it up. They're read by real journalists who will steal the story, or make it real by requesting an interview. The blogging universe described here is entirely American. Any UK-based readers will get better media analysis from Private Eye, or by reading 'Flat Earth News', a superior expose of how the media really works. The rest of the book rehearses tired observations about journalists being lazy, cowardly, overworked and underpaid, and of fact-checking which has descended to ensuring that someone else has said it already. The book is sloppily copy-edited. Don't buy. You've had the digested read.
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5.0 out of 5 stars How does this man get away with such underhanded marketing? Read the book and he'll fess up. 3 Dec 2012
By bang
Format:Hardcover|Amazon Verified Purchase
Great book for all those looking to gain a little insight into the modern and changing face of marketing. Along with many other industries at the moment the playing field is changing (publishing, photography, music). Social media and the internet are the main driving forces to gain your publics mind, attention and trust.
Anyone learning the "old" methods without being versed in the new risk being left behind rather quickly. That goes to current marketing students at Uni as well as the old guard up in the ivory towers.
Dare you risk not knowing how someone this young manages to rack up hugely successful campaigns with next to no money?
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5.0 out of 5 stars Unbelievably Real 25 Aug 2012
By M. Tefula
Format:Kindle Edition|Amazon Verified Purchase
The author is brave! I wonder how he will continue in his line of work.

Aside from that, the book is great! Reading this book will change your perspective of the news that you read online and offline.
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