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Trust Me, I'm Lying: Confessions of a Media Manipulator [Kindle Edition]

Ryan Holiday
4.5 out of 5 stars  See all reviews (21 customer reviews)

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Product Description


"Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."--Tim Ferriss, author of "The 4-Hour Workweek"" ""Essential reading."--Andrew Keen "Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America."-- Edward Jay Epstein, author of "The Big Picture" "The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name."--Tucker Max "Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone."--Dov Charney, CEO and founder, American Apparel "Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality."--"Kirkus Reviews" "His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice."--"Publishers Weekly" "While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... "Trust Me, I'm Lying "provides valuable food for thought regarding how we receive -- and perceive -- information."--"New York"" Post"" ""This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling."--Gillian Tett, "Financial Times"

Product Description

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.

IN TODAY’S CULTURE… Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and deadlines. Manipulators wield these levers to shape everything you read, see, and hear— online and off.Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

Product details

  • Format: Kindle Edition
  • File Size: 1102 KB
  • Print Length: 270 pages
  • Page Numbers Source ISBN: 159184553X
  • Publisher: Portfolio (19 July 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0074VTHH0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: #36,776 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
42 of 48 people found the following review helpful
1.0 out of 5 stars Trust me, don't buy this book 10 Aug. 2012
Format:Hardcover|Verified Purchase
The author is the twenty-something former Director of Communications for American Apparel. He identifies the problems with the modern mediaverse which allow him to gain free mass market coverage for his clients' consumer products. This boils down to one thing: complete a stunt (disappointingly only three or four real life examples are given in the entire book). Get a low-level local blogger to cover it, by sending him the story, complete with story angle and pictures, from a fake e-mail address. That blogger is read by medium sized bloggers and aggregators, who may pick it up. They're read by real journalists who will steal the story, or make it real by requesting an interview. The blogging universe described here is entirely American. Any UK-based readers will get better media analysis from Private Eye, or by reading 'Flat Earth News', a superior expose of how the media really works. The rest of the book rehearses tired observations about journalists being lazy, cowardly, overworked and underpaid, and of fact-checking which has descended to ensuring that someone else has said it already. The book is sloppily copy-edited. Don't buy. You've had the digested read.
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5.0 out of 5 stars A media manipulator confesses 17 Aug. 2014
By Mark Pack TOP 1000 REVIEWER
Like Damian McBride, Ryan Holiday is a repentant spinner. Whilst McBride's beat was British politics, Holiday's is American culture, including time as Director of Marketing for the controversial clothing firm American Apparel.

As with Damian McBride's book Power Trip: A Decade of Policy, Plots and Spin, you certainly shouldn't take as an instruction manual Holiday's accounts of how he regularly manipulated, bamboozled and fooled bloggers and the media into running false, exaggerated and self-serving stories. But as with McBride too, along the way there is also a canny account of how the media works, its strengths and weaknesses.

Trust Me, I'm Lying contains much valuable insight into how what we hear, see and read is chosen and composed, especially the way stories can be planted on small blogs with low editorial standards which then bubble up through the ranks, gaining audience and apparent credibility along the way. Holiday is good too on how the underlying economics of American blogging works against good quality coverage and on the weaknesses of Wikipedia.

Some of Holiday's tactics have unsurprisingly attracted much controversy since he has confessed his sins - such as the faking of documents to "leak" under false names to bloggers in order to get them speculating about a product or company.

But don't let your eye slip uncritically over his wider comments about the structure of the media. Although his views on topics such as the default tone of snark in much blogging have some merit, he often greatly exaggerates how awful things are. Nothing is occasionally bad in his book - it's permanently awful.
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5.0 out of 5 stars An Eye Openner 23 April 2014
Format:Hardcover|Verified Purchase
Excellent book. Should be a required 'text' book for those studying journalism/communications/public relations. Clearly illustrates how the media is manipulated by bloggers. Good example is Wikipedia manipulated and an unreliable source of reference controlled by faceless editors and administrators to meet individual needs and interests. Businesses and lives can be ruined by bloggers, and there is no accountability or transparency. The book exposes how the media really works and exploited for personal and/or corporate gain.
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By Jam Mad
Format:Kindle Edition|Verified Purchase
Brilliant book... a must-read if you're interested in modern media, both online and print. Ryan even delves into the distant history of traditional media to give fascinating insights. Also fab if you're a marketer or modern consumer!
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4.0 out of 5 stars great book 29 Oct. 2014
By John
Format:Kindle Edition|Verified Purchase
Very interesting and informative book. A couple chapters were somewhat rambling but still interesting and a fantastic book nonetheless. A must read, it really changes your life.
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0 of 1 people found the following review helpful
By bang
Format:Hardcover|Verified Purchase
Great book for all those looking to gain a little insight into the modern and changing face of marketing. Along with many other industries at the moment the playing field is changing (publishing, photography, music). Social media and the internet are the main driving forces to gain your publics mind, attention and trust.
Anyone learning the "old" methods without being versed in the new risk being left behind rather quickly. That goes to current marketing students at Uni as well as the old guard up in the ivory towers.
Dare you risk not knowing how someone this young manages to rack up hugely successful campaigns with next to no money?
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0 of 1 people found the following review helpful
5.0 out of 5 stars Thanks Ryan 6 Sept. 2013
Format:Hardcover|Verified Purchase
This book is well written. Ryan did his very best to put together a book that is informative and useful. Once I read it, I started to understand how the big players in the blog world manipulate us to read what they want us to read. I no longer fall for such forms of deception (at least I think I don't). At the very least, Ryan will get you to open your eyes to the ruthless world of blogvertising.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Easily the best book I've read this year 5 Mar. 2013
Format:Kindle Edition
Tears apart the modern media monster in a hugely insightful way. I will never read the news in the same way again.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Published 1 month ago by jordan
3.0 out of 5 stars The book was for a gift and didn't have time to send back so was...
It arrived bent and damaged. The book was for a gift and didn't have time to send back so was disappointed.
Published 5 months ago by Victoria Race
5.0 out of 5 stars Helps Formulate Epic Online Marketing Strategies
I haven't even read the entire thing yet, but I've already formulated a number of epic strategies to implement into my own campaigns. Read more
Published 5 months ago by Charles Floate
4.0 out of 5 stars scary stuff
This will excite and scare you, if what Ryan says is true then most of what you read on blogs is created by PR people, then againthe same is true of the media in general
Published 13 months ago by Neil Asher
4.0 out of 5 stars Good book to be less naïve with blogging and web journalism
To book is concise and well written, and explain how news is quickly and badly fabricated by some blogs and web media companies.
Published 13 months ago by Lion
5.0 out of 5 stars Good book
The truth about news manipulation, and planting stories using blogs and bloggers. Amazing information on public relations on the wild side.
Published 16 months ago by Amazon Customer
4.0 out of 5 stars A great "two-fingers" in the air read
If you're interested in the mechanics of online media, this book should definitely be on your "to buy" list. Read more
Published 18 months ago by ewallace89
5.0 out of 5 stars Great afvice
Book delivers its promises and is really easy to read and understand.

Deserves to be known ! I recommend this item for marketing professionals
Published 20 months ago by Hanachowicz
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