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Trust Matters: For Organisational and Personal Success [Hardcover]

Sally Bibb , Jeremy Kourdi
5.0 out of 5 stars  See all reviews (3 customer reviews)
Price: 43.00 & FREE Delivery in the UK. Details
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Book Description

1 April 2004
In an environment in which company failure and loss of creditability have been common, trust has become essential for sustaining organizational success and effectiveness. While relating to the softer side of business it has become clear that financial stability and success are dependent upon sound business relationships that depend upon trust both within and between organizations. This book explains what can be achieved when trust is present, what can happen when it's not and how to develop a strong culture of trust within an organization. It contains a comprehensive examination of trust in society and in business relationships and how this is critical for business success.

Product details

  • Hardcover: 194 pages
  • Publisher: Palgrave Schol, Print UK (1 April 2004)
  • Language: English
  • ISBN-10: 1403932530
  • ISBN-13: 978-1403932532
  • Product Dimensions: 2.1 x 15.7 x 23.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,300,617 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


'A stimulating read if you believe that trust is an essential ingredient in
making organizations tick. If you do not...this is essential reading!' - Martin McCourt, Chief Executive Officer, Dyson

'Trust is the fabric that all customer and business relationships are built upon and yet it is so often ignored. You can't build loyalty without trust and companies increasingly need to focus their people and resources on building customer trust. There is no time to waste. You need to read this book now.' - Jeremy Dale, Vice President, Brand Marketing, Orange

'Speed, greed and expediency drive people and organizations to moral (and often financial) bankruptcy. Authenticity and respect cultivate trust, nurturing the tensions and lubricating the frictions of imperfect human behaviour in contemporary organizations. Sally Bibb and Jeremy Kourdi provide a clear and understandable range of conducive, supportive, practical ways to engender respect, authenticity and most of all renewed trust in contemporary organizations. This timely book is an insightful reminder of alternatives to the otherwise depressing stories of too many organizations in trouble.' - John Hofmeister, Director Human Resources, Royal Dutch/Shell Group of Companies

'This is an engaging and very well written book that tackles an important and neglected business topic. The authors are thoughtful and wide-ranging in their approach to Trust which they see as a central feature of business success. The book not only unpacks the subtle and complex concept of trust but describes how it is so easily lost in organizations.' - Professor Adrian Furnham, Department of Psychology, University College London

'In today's world, trust is a scarce resource and like anything that is in short supply, its value has rocketed in importance. Everyone should know whether they are building trust or destroying it - and this book provides the blueprint for those looking to create and sustain trust for themselves and the organizations where they work.' - Chris Genasi, Chief Executive, Eloqui Public Relations

'Commercially, politically, socially, we live in a climate of distrust. Trust Matters - and this book with that title lucidly explains why. It shows the need for leaders, followers and people generally to put some effort into gaining and keeping it, and, most of all, makes and reinforces the vital truth that only earning trust will do. - Neil Kinnock

'This book provides a fascinating and practical insight into a facet of business so readily taken for granted, but so often misunderstood. A must for all international leaders.' - Ritchie Bent, Group Head of Human Resources, Jardine Matheson Ltd, Asia

'It has never been more important that people understand clearly what the
top leaders of an organization stand for. The examples given around
leadership are very practical, and are useful for any individual or
organization that internalizes the importance and benefits of leaders that
create trust, an open work environment, and are dedicated to building a
values-driven company.' - Susan Bowick, Executive Vice President, Human Resources and Workforce Development, Hewlett Packard

'This book touches a critical nerve. The authors take an intelligent and pragmatic look at the issues. I applaud them on tacking this sweeping and all-important topic.' - Brian Bennett, President Culinary Software Services, Inc. Boulder, CO USA

'The authors argue with clarity of thought and a strong conviction, that building and keeping trust lies at the heart of all successful organizations irrespective of industry and culture and that without it, both organizations and leaders will ultimately fail. If any book can make a leader sit up and take notice of this essential truth, this is the one!' - Rosemarie Wallace Regional Managing Director, Asia, Reader's Digest

'Trust: A precious commodity; occurs naturally but easily
'This is a serious account of how trust lies at the heart of business and personal success and how it can be built, broken and painstakingly rebuilt.' - Alison Maitland, Financial Times

'This book is a timely reminder that one of the most important foundation stones in communication is trust' - Ardi Kolah, Brand Republic

'This timely book on the art of creating, building and maintaining trust carries powerful messages for any organisation that values its customer relationships and should be an essential read for all marketers.' - John Ling, Chartered Institute of Marketing Magazine

About the Author

SALLY BIBB is Organizational Development Director with The Economist Group. She has specialized in executive development for 15 years and holds a Masters degree in organizational change. Based in London, her work covers Europe, North America and Asia. Sally has also worked on several development programmes in the not-for-profit sector, including working with the LIFT (London International Festival of Theatre) Business Arts Forum.

JEREMY KOURDI is a Business Writer, Consultant and the author of twelve business books and many articles. Before establishing his own business, he was a Senior Vice President with The Economist Group, and he continues to undertake assignments for them. Other clients include the Chartered Management Institute, John Wiley & Sons Ltd, Economist Intelligence Unit, HSBC Group, IMD Business School and Strathclyde University Graduate Business School. Jeremy has a Masters degree in International Relations.

Inside This Book (Learn More)
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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Alternative ways to enhance your "bottom line " 14 Mar 2004
By A Customer
Considering trust should underpin all business relationships and transactions it it surprising that it so frequently ignored. How timely then that this excellent book is now published.
Not only can one explore case histories, highlighting where lack of trust has clearly limited business growth but also read examples from diverese sectors of both public and private corporations where trust underpins organisations to positive effect.
I can commend this book both for managers seeking to increase their business success and also for employees who, wishing to enhance the quality of their working life should "gift" a copy to their manager.
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5.0 out of 5 stars Hits the heart of the matter! 1 Aug 2010
At last a book that tackles the real stumbling block affecting every person, in every organization. You'd be hard pushed to find so much as a personal development programme focused on trust. This book unpicks the issue and does a great job of providing original thinking and practical steps related to the subject most of us manage to avoid talking about.
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2 of 3 people found the following review helpful
5.0 out of 5 stars I would buy a new book from these people 17 Mar 2004
There are a lot of business books out there looking at what it takes to make the successful corporation. This book addresses a crucial and neglected issue, one that senior executives ignore at their peril. Business success is all about relationships and the best relationships are based on trust. Anybody who's followed the wave of corporate scandals in the States and Europe will know how true this is. Where the authors of this book really score is in their mixture of readable, persuasive arguments, clear insights and practical advice. They make a complex subject understandable and interesting.
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Most Helpful Customer Reviews on (beta) 1.0 out of 5 stars  1 review
3 of 4 people found the following review helpful
1.0 out of 5 stars Poorly written! Betrayed by "trust" 10 Feb 2011
By Ho Kheong Tan - Published on
I struggled to read this book because it was poorly written. There was not much content nor value to derive from this book. Sally Bibb spent chapters describing the various interpretation of trust, the likely effects derived from trust, the destroyer of trust, building and measuring trust but there was no constructive methods being introduced. This book seems to be just a compilation of interpretations without any concrete direction.

To make things worse, I have problem with the English.

"....people become uncertain, concerned, confused and ultimately demotivated: a fertile ground for failure, recrimination and a cycle of despair...." The "a cycle of despair" does not gel with the sentence construction.

I also have problem with the preposition.

"Research in UK has shown....consumers would be prepared to pay 30 per cent more for a new product from a trusted brand than for an unnamed one." I believe the more appropriate preposition should be "a new product of a trusted brand".

Sally tried to use famous names for her illustrations but she failed to achieve that because she assumed too much; the reader knows what was implied.

"Even higher profile examples of a foolish action completely destroying trust and ruining a reputation are provided by two US Presidents: Richard Nixon and Bill Clinton. ....Sadly, however, both Presidents betrayed the trust of their constituents and their reputations never recovered."
What was Sally illustrating? Which aspects of the Presidents disappointed the voters?

In addition, Sally made endless sweeping statements with no evidence provided to the readers for their further analysis. She needs to keep in mind that generalised statements in media does not make something a fact, and each individual views matters differently.

I have decided not to keep this book or to recommend it to any one even if it is free to them. Time is too precious to be spent reading this book.
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