I struggled to read this book because it was poorly written. There was not much content nor value to derive from this book. Sally Bibb spent chapters describing the various interpretation of trust, the likely effects derived from trust, the destroyer of trust, building and measuring trust but there was no constructive methods being introduced. This book seems to be just a compilation of interpretations without any concrete direction.
To make things worse, I have problem with the English.
"....people become uncertain, concerned, confused and ultimately demotivated: a fertile ground for failure, recrimination and a cycle of despair...." The "a cycle of despair" does not gel with the sentence construction.
I also have problem with the preposition.
"Research in UK has shown....consumers would be prepared to pay 30 per cent more for a new product from a trusted brand than for an unnamed one." I believe the more appropriate preposition should be "a new product of a trusted brand".
Sally tried to use famous names for her illustrations but she failed to achieve that because she assumed too much; the reader knows what was implied.
"Even higher profile examples of a foolish action completely destroying trust and ruining a reputation are provided by two US Presidents: Richard Nixon and Bill Clinton. ....Sadly, however, both Presidents betrayed the trust of their constituents and their reputations never recovered."
What was Sally illustrating? Which aspects of the Presidents disappointed the voters?
In addition, Sally made endless sweeping statements with no evidence provided to the readers for their further analysis. She needs to keep in mind that generalised statements in media does not make something a fact, and each individual views matters differently.
I have decided not to keep this book or to recommend it to any one even if it is free to them. Time is too precious to be spent reading this book.