Trumpette makes THE best baby socks available. They are soft, hold up well in the wash, don't stretch out when worn, and actually stay on baby's feet. (Lesser socks stretch out then fall off when baby kicks his/her feet.) Yes, shape retention is important. Plus, these particular socks are super adorable because they look like the baby is wearing little Mary Jane styled shoes. Babies hate to wear shoes and don't need them, so these socks are perfect - both practical and cute! They make a perfect shower gift for new moms, by the way!