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True Professionalism: The Courage to Care about Your People, Your Clients and Your Career Hardcover – 7 Jul 1997

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Product details

  • Hardcover: 210 pages
  • Publisher: The Free Press; First Printing edition (7 July 1997)
  • Language: English
  • ISBN-10: 0684834669
  • ISBN-13: 978-0684834665
  • Product Dimensions: 16.5 x 2.1 x 24.3 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 302,689 in Books (See Top 100 in Books)

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Review

Donald GroningerExecutive Vice President and General Counsel, Bridgestone/Firestone, Inc.Provides a common sense blueprint for professional success, emphasizing the simple but often neglected principles that make for a fulfilling and productive career. Anyone who wants to be thought of as a professional will benefit from reading this book, Maister's insights apply to people at all levels of organizations and in a wide variety of industries and professions.

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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By A Customer on 12 Mar. 1999
Format: Hardcover
You're a consultant, lawyer, accountant or some other professional in a practice which needs to sell to survive.
This book gives good, simple, guidelines to succeed. Follow them and you'll do well.
Don't worry that your competition will do the same because many of the recommendations will get lost in the "Too Hard" basket. For example, Maister's treatment of unchargeable time is simple and cuts right to the chase: how is non-chargeable time measured? What is the RoI of this time? Is there a schedule or a programme for what is essential investment in the future?
The logic is impeccable, but it will lead to little action precisely because unchargeable time by definition doesn't contribute to the bottom line immediately.
It is a book which seeks out many of the sloppy, unimaginative practices prevalent in professional firms and provides practical remedies. It is a book that will be much recommended but too hard to use, and the reason why is best illustrated by Maister's recommendation on guarantees:
"Guarantee your work to the complete satisfaction of the client. If the client is not completely satisfied, accept that portion of the fee that reflects the client's level of satisfaction".
This stuff is just too scary. To trust clients and staff that much is asking a lot. To force a firm to live up to its marketing claims is, for most, a risk not worth taking.
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Format: Hardcover
True professionalism is beguiling simple. The logic is hard to fault and the author's arguments are compelling. The book is well written, using clear and unforced examples. Effectively this is just applied common sense.

Having worked in and with more than a few consultancy firms, I've seen these approaches work. What Maisters advocates is absolutely on the money. However, the techniques and approaches don't last. I'm not sure if that's down to ego, dividend pressure from shareholders, short-term thinking, profit-taking or incompetence - maybe a combination - but in the real world people just won't follow the recipe.

I don't doubt Maisters could easily dissect the reasons why his lessons are so seldom applied, and how to address those root causes. I look forward to him doing just that...
... but in the meantime, if you can influence a professional firm to follow Maisters approach, do it.
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1 of 1 people found the following review helpful By A Customer on 9 Aug. 1999
Format: Hardcover
Mr. Maister has written the "the bible" for the service industry. His concepts and views are on the money. True Professionalism is not a quick fix or trend, but a collection of timeless business advice.
This book is a must for any consultant and/or business leader in the service industry.
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Format: Hardcover
As a marketing professional in the service industry, i found this book inspiring in it's simplicity and inspiring in it's content. It challenges the old fashioned attitude of profesionals and details real ways to help achieve what, whether we know it or not, we all want from our professional life. David Maister uses some very useful and catchy phrasing to illustrate his points throughout the book and these in themselves have proved very useful in reminding me of what is important. I have since ordered more copies and have gifted copies to my fellow partners and managers. I now look forward to receiving my copy of 'Managing the Professional Service firm' also by David Maister ordered from Amazon.
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