- Paperback: 224 pages
- Publisher: Simon & Schuster Ltd; New edition edition (2 May 2000)
- Language English
- ISBN-10: 0684866250
- ISBN-13: 978-0684866253
- Product Dimensions: 25.4 x 16.5 x 1.8 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 638,719 in Books (See Top 100 in Books)
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Product Description
Product Description
Are some technically competent professionals who work hard and long hours "true professionals" or are they just cruisers? In this call to arms, David Maister vigorously challenges individuals to examine closely the meaning of their work and reach beyond their grasp.
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First Sentence
I frequently ask professionals what they consider to be the difference between a good secretary and a great secretary. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
I frequently ask professionals what they consider to be the difference between a good secretary and a great secretary. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Insightful & simple - but too hard to use.,
By A Customer
This review is from: True Professionalism: The Courage to Care about Your People, Your Clients and Your Career (Hardcover)
You're a consultant, lawyer, accountant or some other professional in a practice which needs to sell to survive.This book gives good, simple, guidelines to succeed. Follow them and you'll do well. Don't worry that your competition will do the same because many of the recommendations will get lost in the "Too Hard" basket. For example, Maister's treatment of unchargeable time is simple and cuts right to the chase: how is non-chargeable time measured? What is the RoI of this time? Is there a schedule or a programme for what is essential investment in the future? The logic is impeccable, but it will lead to little action precisely because unchargeable time by definition doesn't contribute to the bottom line immediately. It is a book which seeks out many of the sloppy, unimaginative practices prevalent in professional firms and provides practical remedies. It is a book that will be much recommended but too hard to use, and the reason why is best illustrated by Maister's recommendation on guarantees: "Guarantee your work to the complete satisfaction of the client. If the client is not completely satisfied, accept that portion of the fee that reflects the client's level of satisfaction". This stuff is just too scary. To trust clients and staff that much is asking a lot. To force a firm to live up to its marketing claims is, for most, a risk not worth taking.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A MUST for any professional in the service industry.,
By A Customer
This review is from: True Professionalism: The Courage to Care about Your People, Your Clients and Your Career (Hardcover)
Mr. Maister has written the "the bible" for the service industry. His concepts and views are on the money. True Professionalism is not a quick fix or trend, but a collection of timeless business advice.This book is a must for any consultant and/or business leader in the service industry.
5.0 out of 5 stars
An inspiring publication, a must for any professional,
By A Customer
This review is from: True Professionalism: The Courage to Care about Your People, Your Clients and Your Career (Hardcover)
As a marketing professional in the service industry, i found this book inspiring in it's simplicity and inspiring in it's content. It challenges the old fashioned attitude of profesionals and details real ways to help achieve what, whether we know it or not, we all want from our professional life. David Maister uses some very useful and catchy phrasing to illustrate his points throughout the book and these in themselves have proved very useful in reminding me of what is important. I have since ordered more copies and have gifted copies to my fellow partners and managers. I now look forward to receiving my copy of 'Managing the Professional Service firm' also by David Maister ordered from Amazon.
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