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Review
True Loves, the album, packs into its 10 tracks plenty more magic from the same source as its lead cut. Based around singer-songwriter Noel Heroux, Hooray for Earth mine a tremendous seam of catchy yet clever-clogs indie-rock, with additional colours drawn from 1980s electro-pop. This approach lends Bring Us Closer Together the air of a John Hughes soundtrack (or Flight of the Navigator’s score gone pop): it shines with a brilliant exuberance that can’t fail to infect the nervous system into twitch-along action, matching it perfectly with a montage of on-screen teenage triumph. Sails rides in on synths straight from the Bell/Clarke songbook, but its plaintive vocals recall Steve Mason in a moribund rut – the contrast between light and shade here is masterfully managed, as it is on following numbers.
The roots of Hooray for Earth stretch back to the mid-90s, and that experience shows in these songs. Traces of experimental groups of the last decade can be detected; but, always, any out-there-rocker vibes are tempered by immediate pop hooks, of a size that could land a whale shark, and Heroux and company aren’t afraid to test zestier creative waters. No Love is a peculiar piece which dabbles with funk, house and the punchy lyrical motifs of the short-lived new-rave era’s finer examples. (Think Late of the Pier rather than Hadouken! – intelligence drives things forwards, not rabble-rousing playground shouts.) Closer Black Trees mellows the mood, its keyboard washes soothing the burns caused by the sparks of preceding tracks.
With firm foundations built across several years of touring and recording, Hooray for Earth arrive for their UK breakthrough as a remarkably fully-formed outfit, radio-ready and – if there’s any justice – with academy-sized sell-outs in their near future. True Loves delivers on the fantastic promise of its title-track, comprising a commendable listen for those demanding defined individuality from their chosen songsmiths.
--Mike Diver
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Customer Reviews
singer/writer of far more than average competence. 'True Loves' is
a collection of ten numbers which nod to sixties' psychedelia and
eighties' synth-pop in almost equal measure. Mr Heroux knows how to
spin good tunes from the ether and his dense vocal harmonies imbue
the music with a warm but rock-solid sense of texture and dynamics.
Of the compositions on offer 'Sails' impresses with its strong back
beat, jiggedy-juddery synthesiser lines and upstanding chorus; title
track 'True Loves', too, crackles with electricity and sports an
incandescent melody which got me thinking back to some of Scritti
(remember them?) Politti's finer moments; 'No Love' has greater light
and shade and sports some jolly brass accents, shape-shifting backing
vocals and deconstructed guitar decorations; the tiny 'Pulling Back',
coming in to land at just forty seconds, sounds like a bunch of Druids
up to something ambiguous but fun on a misty hilltop and final track
'Black Trees', with its martial percussion and uplifting, high-riding
vocal, brings the album to a stirring conclusion. A splendid little anthem.
If they don't dip under the radar and float off into oblivion I reckon
Hooray For Earth might just make their mark on the listening world.
Give them a chance says I.
Recommended.
This sounded like a band trying to be like "Tears for Fears".
Unfortunately it does not work.
If anyone decides they like this cd then i suggest you dig out some old Tears for Fears records/cd's and listen to a far superior sound than this. I also found the tracks short and with only 10 on the cd a bit poor for a debut release. I think this is one that will go to the back of the cupboard.
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