Norman Wisdom became an instant movie star with the release of Trouble in Store
in 1953. Playing a character called Norman, he brought his familiar stage and television personality to the big screen as a young man with the ambition to become a window dresser in a major department store. Ever lovable victim of his own clumsiness, all Norman's efforts to improve himself result in chaos. That is, until he meets Sally (Lana Morris), the girl of his dreams. Then things turn disastrous. Costarring Margaret Rutherford, Trouble in Store
introduced Wisdom's self-penned song which would become his theme, "Don't laugh at Me ('cause I'm a Fool)". The film became a massive box-office hit and won Wisdom a BAFTA Award. Very much of its time, admittedly, it's still highly entertaining.
In 1956 the title of his latest film, Up in the World accurately described Norman Wisdom's career. This was the great British comedian's fourth hit in as many years, this time finding himself employed as window cleaner to Lady Banderville (Ambrosine Phillpotts). Apart from having hundreds of windows to polish, things would be going fine for Norman if it weren't for the endless practical jokes played by Lady Banderville's son, Sir Reginald (Michael Caridia). However, when the irritating Reggie is kidnapped, Norman has the chance to prove himself a hero, and it just might impress his beautiful costar Maureen Swanson. By now Wisdom was set on a winning formula, working with much the same team as on his three previous smashes, including Jerry Desmonde as Major Willoughby, who had starred in both Trouble in Store (1953) and Man of the Moment (1955). --Gary S Dalkin
Norman Wisdom double bill. In 'Trouble in Store' Wisdom is taken on as a shop assistant in a department store. His ambition is to become a window dresser, and he falls in love at first sight with his dream-girl, Sally. After a disastrous start (chasing a bus on roller skates, entering a shop girl's hostel, the usual sort of thing), events conspire to make Norman an unlikely hero. Whilst in 'Up in the World' Wisdom stars as the bumbling window cleaner to Lady Banderville. He has to cope with the pranks of her son, Sir Reggie, but cleans up when he confounds a gang of kidnappers.