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Tribes: We need you to lead us [Paperback]

Seth Godin
3.7 out of 5 stars  See all reviews (53 customer reviews)
RRP: £11.99
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Book Description

6 Nov 2008
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

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Product details

  • Paperback: 144 pages
  • Publisher: Piatkus (6 Nov 2008)
  • Language: English
  • ISBN-10: 0749939753
  • ISBN-13: 978-0749939755
  • Product Dimensions: 13.6 x 1.2 x 21.4 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Bestsellers Rank: 28,896 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of and a very popular speaker. He lives in Westchester, New York.

Product Description


Godin's simple manifesto for success and happiness is inspiring. (FINANCIAL TIMES)

Book Description

The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.

Inside This Book (Learn More)
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Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
2.0 out of 5 stars Good idea, not enough for a whole book 3 Jan 2010
Seth Godin has great ideas, and the idea of leading a tribe to make change happen is another one of them. The issue is that this book could have 5 or 10 pages instead of 131. It would share exactly the same knowledge. Going for the same over and over again with lousy examples is what's made me got really tired. It's boring, exactly what he claims not to do. I won't spread the word, or at least not positevely.
Seth, this idea is worth a post, but not a book. Think it through for the future.

A (little disappointed)fan
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28 of 30 people found the following review helpful
3.0 out of 5 stars It could have been so much better 9 Jun 2009
The difference between a book and a blog is that a book has a narrative or an argument; whereas a blog is a series of thoughts, not necessarily connected.

And narrative is what's lacking in this book. Like Seth's other works, it seems to have been taken from blogs written over time. Many of the headings cover similar ground, so the book becomes repetitive.

And because there's no argument, the central idea of the book never really develops. Seth just keeps looking at the subject from different angles.

This is frustrating, and it's a shame, because Seth Godin is an original thinker and this book is a good example of the clarity with which he can see 21st issues, especially as they relate to the online world.

Seth also shies away from making any practical suggestions about how to create a Tribe.

However, the book is good on Leadership. If you're interested in that subject, it's not a bad read.
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4 of 4 people found the following review helpful
2.0 out of 5 stars Good concept, poor book 6 Nov 2009
Seth Godin's books have always been a little like reading a three page presentation that's been turned into a hundred and fifty pages by just repeating the same message over and over and over again. This one was even worse. It didn't actually read like a book, it read like someone's collection of blog posts or notes on an idea that have been prepared to be crafted into a book, but someone forgot to actually do it. There's no coherent message beyond "groups of people working together are stronger than alone" which isn't particularly revolutionary anyway. There's absolutely no narrative, no flow, no story. I felt like I was being shouted at by an obsessed blog which was trying to indoctrinating me into a cult.
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20 of 22 people found the following review helpful
5.0 out of 5 stars By far, the best book I have read this year! 16 Nov 2008
By S. Gale
Format:Paperback|Verified Purchase
If you want to change the world, or change your bit of it, this is the book for you!

Seth Godin focuses on the role that LEADERSHIP plays in change and makes some powerful observations about the difference between MANAGEMENT and LEADERSHIP. Management is about maintaining stability, about perpetuating the status quo, it is about ensuring that things are done the same way that they have always been done. It is about avoiding change. For managers, change equals risk. Leadership, on the other hand, is about creating change that people can believe in. Leadership doesn't avoid change, it thrives on it. For leaders, change equals opportunity.

The book is incredibly well written. It feels as if every page has been handcrafted. Some many find the lack of chapters disconcerting. For me, it just helped the whole flow of the book. Ironically, it almost reads as a set of blog entries (no surprise for anyone that has read "Small is the new Big" or Seth's blog). I find it amusing that many said that the online world would kill off traditional publishing. Well, here is an example of the online world inspiring traditional publishing!

It is very easy to read. I read it in a couple of sittings and the only thing that slowed me down was the fact I made so many notes in it! I highly recommend it. If you are interested in leadership, then you MUST read this book. You will not be disappointed.

I wish I could think and write like Seth Godin. However, I suspect the only thing we have in common is our initials! Great book. Inspiring reading. Thank you, Seth.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Variations on a theme of Jesus 12 Feb 2010
I found this book frustrating and inspirational at the same time. Anyone who expects a textbook on how to become a leader will feel disappointed. Anyone who ever had a strong conviction and found an excuse not to push the idea, like me, will feel guilty. Anyone who still has a strong conviction in an idea, or in themselves, will find inspiration.

I don't exactly know what Seth's motives with the structure of the book is, but the blurb on the back cover perhaps says it all "Tribes is for those who don't want to be sheep and instead have a desire to do fresh and exciting work". Fresh and exciting per definition cannot follow a tried and trusted recipe. So don't expect one from Seth. Apply your own intellect and knowledge to the hints, reassurances, admonishments, and challenges in this book, and you WILL find value. But only if you are willing to do most of the thinking work yourself.

In a 2010 interview, Seth said about his own writing that it becomes better if he writes like he talks. He is predisposed to an audience who understands what he talks about, as opposed to an audience who needs twice as much explanation. I think in his writing he is focusing on the act of "tightening his tribe" rather than succumbing to the temptation of making the tribe bigger - page 44, "Tighter".

After all, not everyone wants to be a leader. If you don't want to be one, don't read the book.

Final thought - halfway through the book, I couldn't help but recognise a strong correlation between "Tribes" and the story of Jesus as told in the four Gospels. Uncanny how incredibly well Jesus fits his description of a tribal leader .... Seth is a modern Apostle.
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Most Recent Customer Reviews
3.0 out of 5 stars A good read, especially the way it's written
A good read, especially the way it's written.

This book does a great job of delivering some key points about the differences of being a manager or being a leader. Read more
Published 20 days ago by Jamie McLaughlin
5.0 out of 5 stars ... behind this book is as simple as it is brilliant – these days
The concept behind this book is as simple as it is brilliant – these days, we’re all leaders, and everyone has the opportunity to start a movement. Read more
Published 2 months ago by
1.0 out of 5 stars Author was stoned?
I think this was written by someone who was stoned at the time. Either that or it is one page of vague ideas spun out to 100+ pages.
Published 4 months ago by Rod Boyes
2.0 out of 5 stars Nice book that I wouldn't recommend
The book is nice, it has some ideas. The ideas are shallow. And the book itself is more motivational than informative.
Published 4 months ago by Ahmed
5.0 out of 5 stars game changer
brilliant book, easy to read and digest.

seriously changed my thinking and give me focus on the building a great following
Published 6 months ago by Ian
2.0 out of 5 stars Starts off well but then...
I thought this book started off well but then it seemed to fade into a variety of semi-related blog posts and so lost it's purpose.
Published 6 months ago by BB
5.0 out of 5 stars Decide
Deep down you know what you need to do. Decide. Decide to read this book. Decide to be a leader and not only find you're making the world a better place, but you will find yourself... Read more
Published 7 months ago by Jabbs
3.0 out of 5 stars OK book
OK book. Some great points and insight but feels like he's laboring points to fill out a book that could have been condensed into a chapter or two. Read more
Published 7 months ago by Sam
3.0 out of 5 stars Easy unconventional read
Even though I agree with the points made inside, this book is hardly as inspiring as Godin believes. I wouldn't buy this again.
Published 8 months ago by Nicky Moschopoulos
5.0 out of 5 stars Seth is awesome!
Great book. Very inspirational. I love Seths perspective of the world, we came here to make difference. Find your tribe and lead! Not suitable for sheepwalkers.
Published 11 months ago by mastermacgyver
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