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Tribes: We Need You to Lead Us [Hardcover]

Seth Godin
3.7 out of 5 stars  See all reviews (51 customer reviews)

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Book Description

21 Oct 2008
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.
--This text refers to the Paperback edition.

Product details

  • Hardcover: 151 pages
  • Publisher: Portfolio (21 Oct 2008)
  • Language: English
  • ISBN-10: 1591842336
  • ISBN-13: 978-1591842330
  • Product Dimensions: 18.5 x 12.6 x 1.7 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Bestsellers Rank: 686,671 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of and a very popular speaker. He lives in Westchester, New York.

Product Description


Godin's simple manifesto for success and happiness is inspiring. (FINANCIAL TIMES) --This text refers to the Paperback edition.

Book Description

The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership. --This text refers to the Paperback edition.

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Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
2.0 out of 5 stars Good idea, not enough for a whole book 3 Jan 2010
Seth Godin has great ideas, and the idea of leading a tribe to make change happen is another one of them. The issue is that this book could have 5 or 10 pages instead of 131. It would share exactly the same knowledge. Going for the same over and over again with lousy examples is what's made me got really tired. It's boring, exactly what he claims not to do. I won't spread the word, or at least not positevely.
Seth, this idea is worth a post, but not a book. Think it through for the future.

A (little disappointed)fan
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27 of 29 people found the following review helpful
3.0 out of 5 stars It could have been so much better 9 Jun 2009
The difference between a book and a blog is that a book has a narrative or an argument; whereas a blog is a series of thoughts, not necessarily connected.

And narrative is what's lacking in this book. Like Seth's other works, it seems to have been taken from blogs written over time. Many of the headings cover similar ground, so the book becomes repetitive.

And because there's no argument, the central idea of the book never really develops. Seth just keeps looking at the subject from different angles.

This is frustrating, and it's a shame, because Seth Godin is an original thinker and this book is a good example of the clarity with which he can see 21st issues, especially as they relate to the online world.

Seth also shies away from making any practical suggestions about how to create a Tribe.

However, the book is good on Leadership. If you're interested in that subject, it's not a bad read.
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4 of 4 people found the following review helpful
2.0 out of 5 stars Good concept, poor book 6 Nov 2009
Seth Godin's books have always been a little like reading a three page presentation that's been turned into a hundred and fifty pages by just repeating the same message over and over and over again. This one was even worse. It didn't actually read like a book, it read like someone's collection of blog posts or notes on an idea that have been prepared to be crafted into a book, but someone forgot to actually do it. There's no coherent message beyond "groups of people working together are stronger than alone" which isn't particularly revolutionary anyway. There's absolutely no narrative, no flow, no story. I felt like I was being shouted at by an obsessed blog which was trying to indoctrinating me into a cult.
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19 of 21 people found the following review helpful
5.0 out of 5 stars By far, the best book I have read this year! 16 Nov 2008
By S. Gale
Format:Paperback|Verified Purchase
If you want to change the world, or change your bit of it, this is the book for you!

Seth Godin focuses on the role that LEADERSHIP plays in change and makes some powerful observations about the difference between MANAGEMENT and LEADERSHIP. Management is about maintaining stability, about perpetuating the status quo, it is about ensuring that things are done the same way that they have always been done. It is about avoiding change. For managers, change equals risk. Leadership, on the other hand, is about creating change that people can believe in. Leadership doesn't avoid change, it thrives on it. For leaders, change equals opportunity.

The book is incredibly well written. It feels as if every page has been handcrafted. Some many find the lack of chapters disconcerting. For me, it just helped the whole flow of the book. Ironically, it almost reads as a set of blog entries (no surprise for anyone that has read "Small is the new Big" or Seth's blog). I find it amusing that many said that the online world would kill off traditional publishing. Well, here is an example of the online world inspiring traditional publishing!

It is very easy to read. I read it in a couple of sittings and the only thing that slowed me down was the fact I made so many notes in it! I highly recommend it. If you are interested in leadership, then you MUST read this book. You will not be disappointed.

I wish I could think and write like Seth Godin. However, I suspect the only thing we have in common is our initials! Great book. Inspiring reading. Thank you, Seth.
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17 of 19 people found the following review helpful
3.0 out of 5 stars Seemed a bit light on content... 1 July 2009
I feel the whole book could basically be summed up as: "People need leaders. You're a leader. Go lead." Sure, there's a few other interesting ideas here and there, but it felt like there was too much filler and not enough revelations. Sorry Seth.
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15 of 17 people found the following review helpful
1.0 out of 5 stars Pricking the Lead Balloon 29 Sep 2009
By booked
Want to learn how to be a leader and how it works in the digital age? Read the excellent Wikinomics, not this disappointing repackaging of anecdotes whose endlessly repeated message is only "you can do it". Well, yes I can: I can review this book as one of the worst I have ever paid to struggle through. No clear structure, no real evidence to support its claims, just a bunch of feelgood anecdotes carelessly cut and pasted from presentations and articles, and often only relevant or comprehensible to the contemporary USA. Poorly written, and patronising.

The book keeps referring to the fearful nature of people who work in balloon factories and encouraging the reader not to think like them. You should indeed be worried if your product contains only stale hot air. Perhaps the author's other books are good, or perhaps his digital followers just review his books to boost sales. I'll never know, as I will never buy or read another book by Seth Godin. I can do it.
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9 of 10 people found the following review helpful
4.0 out of 5 stars Short, provocative and fascinating 12 Jan 2009
Seth Godin is one of the thought leaders of the internet revolution. In this short book he explains how and why people can lead their own tribes. Tribes are groups who share a common interest or passion. The book is very concise and hard-hitting so it is easy to read for the busy person. It lacks structure and has no index so the serious student will find it frustrating. The author conveys a small number of messages with clarity and power. He gets you thinking about how you could lead a tribe and contribute to the Web 2.0 world.
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Most Recent Customer Reviews
1.0 out of 5 stars Author was stoned?
I think this was written by someone who was stoned at the time. Either that or it is one page of vague ideas spun out to 100+ pages.
Published 1 month ago by Rod Boyes
2.0 out of 5 stars Nice book that I wouldn't recommend
The book is nice, it has some ideas. The ideas are shallow. And the book itself is more motivational than informative.
Published 1 month ago by Ahmed
5.0 out of 5 stars game changer
brilliant book, easy to read and digest.

seriously changed my thinking and give me focus on the building a great following
Published 4 months ago by Ian
2.0 out of 5 stars Starts off well but then...
I thought this book started off well but then it seemed to fade into a variety of semi-related blog posts and so lost it's purpose.
Published 4 months ago by BB
5.0 out of 5 stars Decide
Deep down you know what you need to do. Decide. Decide to read this book. Decide to be a leader and not only find you're making the world a better place, but you will find yourself... Read more
Published 4 months ago by Jabbs
3.0 out of 5 stars OK book
OK book. Some great points and insight but feels like he's laboring points to fill out a book that could have been condensed into a chapter or two. Read more
Published 5 months ago by Sam
3.0 out of 5 stars Easy unconventional read
Even though I agree with the points made inside, this book is hardly as inspiring as Godin believes. I wouldn't buy this again.
Published 6 months ago by Nicky Moschopoulos
5.0 out of 5 stars Seth is awesome!
Great book. Very inspirational. I love Seths perspective of the world, we came here to make difference. Find your tribe and lead! Not suitable for sheepwalkers.
Published 9 months ago by mastermacgyver
5.0 out of 5 stars Books I love my books and the sharpening of Mind
Everything was exactly as I needed it to be and delivery time frame was excellent thank you
will pass the good news on to my family and friends and network
Published 10 months ago by Marsha Sandy-Holmes
5.0 out of 5 stars Excellent, very important concept to know about
A must read for any business owner, especially in information marketing or for anyone else looking to build a loyal client base, or 'tribe'.
Published 14 months ago by Barbara Fernandez of
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