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Tribes: We Need You to Lead Us (Unabridged)
 
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Tribes: We Need You to Lead Us (Unabridged) [Audio Download]

by Seth Godin (Author, Narrator)
3.6 out of 5 stars  See all reviews (39 customer reviews)
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Product details

  • Audio Download
  • Listening Length: 3 hours and 42 minutes
  • Program Type: Audiobook
  • Version: Unabridged
  • Publisher: Audible, Inc.
  • Audible Release Date: 16 Oct 2008
  • Language: English
  • ASIN: B002SQ5ZJA
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (39 customer reviews)

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Product Description

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.
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Customer Reviews

Most Helpful Customer Reviews
24 of 26 people found the following review helpful
Format:Paperback
The difference between a book and a blog is that a book has a narrative or an argument; whereas a blog is a series of thoughts, not necessarily connected.

And narrative is what's lacking in this book. Like Seth's other works, it seems to have been taken from blogs written over time. Many of the headings cover similar ground, so the book becomes repetitive.

And because there's no argument, the central idea of the book never really develops. Seth just keeps looking at the subject from different angles.

This is frustrating, and it's a shame, because Seth Godin is an original thinker and this book is a good example of the clarity with which he can see 21st issues, especially as they relate to the online world.

Seth also shies away from making any practical suggestions about how to create a Tribe.

However, the book is good on Leadership. If you're interested in that subject, it's not a bad read.
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5 of 5 people found the following review helpful
Format:Paperback
Seth Godin has great ideas, and the idea of leading a tribe to make change happen is another one of them. The issue is that this book could have 5 or 10 pages instead of 131. It would share exactly the same knowledge. Going for the same over and over again with lousy examples is what's made me got really tired. It's boring, exactly what he claims not to do. I won't spread the word, or at least not positevely.
Seth, this idea is worth a post, but not a book. Think it through for the future.

A (little disappointed)fan
Ricard
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11 of 12 people found the following review helpful
By booked
Format:Paperback
Want to learn how to be a leader and how it works in the digital age? Read the excellent Wikinomics, not this disappointing repackaging of anecdotes whose endlessly repeated message is only "you can do it". Well, yes I can: I can review this book as one of the worst I have ever paid to struggle through. No clear structure, no real evidence to support its claims, just a bunch of feelgood anecdotes carelessly cut and pasted from presentations and articles, and often only relevant or comprehensible to the contemporary USA. Poorly written, and patronising.

The book keeps referring to the fearful nature of people who work in balloon factories and encouraging the reader not to think like them. You should indeed be worried if your product contains only stale hot air. Perhaps the author's other books are good, or perhaps his digital followers just review his books to boost sales. I'll never know, as I will never buy or read another book by Seth Godin. I can do it.
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Most Recent Customer Reviews
couldn't pass page 20
Thought it was a continuous introduction. Read it till page 15 then thought would give it a try then continued till page 20 and that's it. Left it.
Published 6 months ago by River
A book for the proactive?
If you have read Seth's Blog for a number of years most of the content will be more than familiar to you. That said, there are a few items I could find no match for. Read more
Published 11 months ago by M. Preston
An over-simplistic prescription based on poor diagnosis.
I'm afraid that this is an over-simplistic book, one of the least satisfactory specimens of the how-to type bibliography. Read more
Published 12 months ago by F. Papadopoulos
Want to change the world? Read this book!
Phew! I'm exhuasted after reading this. It is absolutely crammed with ideas about business, altruism and leadership. Read more
Published 14 months ago by Danielle Raine
Tribes
Avoid. This book takes a very simple idea and repeats itself continuously for 130 pages.
A much better book is 'the Tipping Point' by Malcolm Gladwell. Read more
Published 16 months ago by Mr. A. Mitchell
A very short book that's wayyyy too long
Seth Godin is the living, breathing embodiment of this book, he is a leader, he's not happy with the status quo and he has built up a tribe of followers who believe in the same... Read more
Published 17 months ago by Geek Speaker
A true leader in marketing thought
Brilliant expose of the changing dynamics of marketing through social media. Seth Godin doesn't just tell you what you should do, he also shows you why you should be doing it. Read more
Published 18 months ago by Jason D. C. Sullock
Original
Never read a book in this category (whatever it would be) before but if the others are this good I want those, too. Read more
Published 18 months ago by Robert
Disappointing Leg Pull of a "pot boiler"
From a seminal author full of great ideas and enormous amounts to offer, I'm shocked.

This isn't a book, it's a provocative but lightweight paragraph of an idea padded... Read more
Published 21 months ago by wotapalava
Inspiring and insightful - everything I hoped it would be!
This book is thoroughly excellent! I'm working on getting a graduate careers advice website off the ground (because I think the current system sucks) and this book really spoke to... Read more
Published 24 months ago by T. de Grunwald
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