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Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
 
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Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)

by John Moore (Author)
4.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Hardcover: 264 pages
  • Publisher: Kaplan Business (1 Sep 2006)
  • Language English
  • ISBN-10: 1419520016
  • ISBN-13: 978-1419520013
  • Product Dimensions: 18.8 x 13.2 x 2.5 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 562,728 in Books (See Bestsellers in Books)

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Product Description

Review
"Starbucks is more than a coffee shop... it's every marketer's favorite example. John Moore brews up a bookful of great marketing ideas, extra caffeine."

--Seth Godin, Author of" Purple Cow"

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4.0 out of 5 stars Fresh-brewed marketing lessons from Starbucks, 12 Oct 2007
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
John Moore compiles the lessons he learned in his marketing career, including eight years with Starbucks, into this little book. Each of its 47 very brief, breezy chapters provides a single, useful concept. Maybe all that caffeine triggered Moore's laser-like focus and brevity. The central idea is that your marketing works best when it is people-based and authentic. Your employees will pitch in with promotional efforts, too, if they see you and the company as genuine. If you show them that the company meets its commitments in everything it does, that will give them confidence that the company will fulfill its promises to them. Your customers will absorb that assurance and solidity from your employees, and everyone will benefit. This isn't rocket science; some of the points seem a bit puffed up to make a book of more than 200 small pages. However, we find the book's core lessons worthwhile - like a latte, this small cupful is short and light, with a shot of energy.
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