Trevor Morris is Visiting Professor in Public Relations at the University of Westminster and an author, business consultant and mentor. He was formerly the CEO of Chime Public Relations, the UK's largest PR group.
In nearly thirty years in the PR industry he has successfully built and sold a major PR consultancy with margins of over 30%, been the CEO of the UK's largest PR group, worked for numerous major companies and organisations and written and lectured extensively.He is a regular in the PR Week Power Book - the definitive guide to the most influential people in PR.
He is the co-author of three books: 'PR- a Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media', 'Public Relations for Asia' and 'Public Relations for New Europe', all published by Palgrave Macmillan.
Former colleagues range from Lord Tim Bell and David Hill (Tony Blair's Director of Communications) through to Rosie Boycott (journalist and broadcaster) and Sophie Rhys-Jones (The Countess of Wessex).
ENDS