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Product Description
Product Description
Trend-forecasting collection of work from the trend think-tank at the world-famous Central Saint Martins college in London (often referred to as 'Saints'). 'Trends 09' represents in a clear and concise visual manner early trend directions. Amongst the maelstrom of creativity, Saints edits, sources and narrates key early trends, mixing and matching creative disciplines (from fashion, design, fine art and product design), acknowledging that everything influences everything. Based on a 24-month forecast with considerable amount of design data, Saints thin-slices the most influential, directional and creative work to represent it in its rawest and earliest form with enough flexibility to adapt over the two-year lead. 'Trends 09' is composed of a general introduction to the think-tank's findings, highlighting key drivers and influences in the year's graduates work. It then presents the 10 key trends -- some socio-cultural, some design led and some style based. All the work collated and represented in 'Trends 09' is from graduates and students. Central Saint Martins is unique in its expression of emerging trends and its privileged position at the heart of what is a world famous art and design college. The Saints think-tank consults blue chip companies such as Nokia, the Gucci Group and Dyson, providing an authoritative and proven track record in trend forecasting.
About the Author
Kevin Tallon is a visiting teacher on the BA Fashion Design course at the influential Central Saint Martins college, where he also set up the Design Laboratory. He also works within the fashion industry. He is the author of Creative Fashion Design with Illustrator and Digital Fashion Illustration with Photoshop and Illustrator, and Fashion Tribes China. He lives in Beijing.
Inside This Book
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First Sentence
Global corporations are becoming very good at fulfilling our expectations, at creating demand where there is none, at designing desirable, almost fetishistic products at a frenetic rate with which ultra-fast obsolescence is the aim. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Global corporations are becoming very good at fulfilling our expectations, at creating demand where there is none, at designing desirable, almost fetishistic products at a frenetic rate with which ultra-fast obsolescence is the aim. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
This is just a book of photos of student/graduate work without any context or indeed any text at all apart from chapter intros. It's all downhill after the striking front cover. There's no forecasting as such. Not very exciting work either. Really disappointing.
2 of 2 people found the following review helpful
Format:Paperback
This book gives great inspiration showing the latest fashion trends from talented students at St. Martins.
Format:Paperback
this is a nice and interesting book with lote of coloured pictures. However I would have like some form of explanation to the pieces as I feel this would have given me a better undarstanding of where ths artists were coming from and where they were going.
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