"Over look the hero worship 'I'm a super star' repeating and you will see the compelling management of change, monster turn around story of a US major airline, Continental"
"We use this as a multi-functional introductory text at BCUC.ac.uk it gives a to the point overview of the marketing and management airline fundamentals. Good value and much used by our students."
"I am a big fan of these kinds of organisational histories - although they do not work well as referernce text books - they provide a great insight into an incredibly pioneering and successful airline."
"Straight and level is an effective and unique book in detaling the ins and outs of airline economics. Entry level students may find this a little heavy going, but it is solid, well written & complete"
"1 of 3 Rigas titles that all serious air travel students should use. I find the dense text hard to cope with but Rigas (ex CEO of Olympic) has great inside industry knowledge"
"One of only two texts to tackle this specialist subject. Well laid out, plenty of good research content, perhaps a little heavy for 1st year students"