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Transfer of Training: Action-packed Strategies to Ensure High Pay-off from Training Investments
 
 
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Transfer of Training: Action-packed Strategies to Ensure High Pay-off from Training Investments [Hardcover]

John W. Newstrom , Mary Broad


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Covers all aspects of transfer of training, from research, to key roles, to the HRD manager as transfer manager.. Written for trainers by trainers, Transfer of Training is the first book on this important topic, and the practical strategies presented hold great promise for dramatically improving the return on investment of training. Transfer of Training has evolved from a professional partnership that began more than a decade ago. The authors discovered a strong mutual interest in an important subject that has received far too little attention from the managers, supervisors, and trainers of Americathe full application, on the job, of knowledge and skills gained in training. Transfer of Training n 1: the ability of persons to effectively apply to the job the knowledge and skills they gain in off-the-job education 2: learning in one situation that facilitates learning (and therefore per formance) in subsequent similar situations 3: a development effort that induces significant new behavior on the job 4: the use of learning in the work situation 5: the maintenance of behavior; anything that maintains an acquired skill or knowledge to a performance standardExperts question the ultimate on-the-job effectiveness of employee development programs. By some estimates, corporations, nonprofit organizations, and governments spend about USD50 billion each year for human resource development (HRD) for their employees; yet studies shot that only 10 per cent of classroom learning is applies in the workplace. Today, with demands on corporate wallets coming from all sides, is any wonder that training budgets are often the first to be reducedor even eliminated? Obviously the need to increase return on investment is of increasing concern to executives, making the transfer of training a crucial issue for todays trainers. In Transfer of Training, Mary Broad and John Newstron show why the full transfer of learned skills to the workplace is critical for the organizations growth and survival, and they present a systematic process for bringing managers and trainees into the transfer process so that the diverse workforce can benefit. They offer ways to manage the powerful role of manager of the transfer process, and they provide the tools to get this important job done: *a comprehensive summary of strategies to support transfer of training *rationale and systematic processes for managing transfer of training *a fundamental approach to improving the return on training investments..

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As human resource development (HRD) professionals, we are proud of our contributions to the development of the nation's-and the world's. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com:  2 reviews
7 of 7 people found the following review helpful
Simple Methods to Multiply the Benefits of Training Programs 20 Oct 2005
By Les Lauber - Published on Amazon.com
Format:Hardcover
In my training and development career, some truths have been disappointing to me. The first was that many trainees never use what they learned once they return to their workplaces--what we often refer to as "transfer of training.") Back in 1992, Broad and Newstrom wrote this simple, easy to read, yet very powerful book on strategies for maximizing the likelihood that the training will be trainsferred.

Broad and Newstrom provide more than 65 such strategies, conveniently summarized on the inside front cover where I turn every time I take this book off my shelf. The strategies are divided into those to be undertaken by trainers, those by managers, and those by trainees themselves. They list strategies to be followed before, during, and following training.

This book approaches training transfer as a system. As such, the authors argue that transfer is not simply something that trainees are responsible for alone, but that it is a system. The research, experience, and wisdom of these two writers shines clearly through in a concise 200 pages. You don't find wasted words here--no flowery prose or irrelevant theories. You will find practical advice that can be implemented, and implemented well. You find that 40% of this book is dedicated to explaining those 65+ strategies and their implementation. You find case studies on two major corporations.

This is my highest possible praise for this book: it doesn't merely sit on my shelf. I use it, and I use it while developing instruction for training classes. If you are responsible for training in your organization, and you are looking for ways to systematically improve the transfer of your training, I suspect you will use this book, too.
0 of 2 people found the following review helpful
First class treatment of Transfer of Training 6 Jan 2009
By Edward William Jones - Published on Amazon.com
Format:Paperback
Broad and Newstrom make understanding transfer of training easy !!! Other relevant books that treat the subject: You Developed It: Can Your Training Programs Survive the Reality Test?

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