This toy is perfect for age 1-6+. I have three girls between 1 and 6 and all three of them entertain themselves, individually and together with this toy series. They always want to get their wow toys out and play and play and play. Great for weekend lie-ins! Fantastic for developing the imagination and my six year old doesn't get bored with it, because she can go as far as her imagination takes her. Even the 1 and 3 year old make up their own stories and situations. It's a great add on set for birthdays and Christmas. It's bright and durable and easy for small hands to use. The toys don't make nerve fraying noises and they need no batteries (or screwdrivers!). We have collected the whole town!