I bought this for my Grandson's birthday as he likes the Toy Story characters and already has Buzz. When it arrived, I was shocked that it didn't seem much for the money, unlike Buzz. However, my daughter's opinion differed and she said her son was going to love Woody. When we took the doll out of the box, I felt even more strongly that this doll was expensive. It comes in a large, fancy box which is really unnecessary but, if it were in a smaller, less fancy box, I wonder whether customers would want to pay so much for it! In other words, clever packaging which helps to sell a small doll at a large price.