- Paperback: 240 pages
- Publisher: Rockport Publishers Inc; New edition edition (1 Oct 2006)
- Language English
- ISBN-10: 1592533094
- ISBN-13: 978-1592533091
- Product Dimensions: 28.6 x 22.8 x 1.6 cm
- Amazon Bestsellers Rank: 883,073 in Books (See Top 100 in Books)
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
In today's high-tech, virtual world people are drawn irresistibly to 'touch-friendly' designs. It's little wonder that graphic design using unusual materials that call out to be touched get noticed and build image like no others. Design on non-traditional materials attracts both designers and consumers. The subject fascinates consumers because they recognise that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether it's a brochure or a package, increases the chance of making a memorable connection and, even better, a sale. This book features intriguing projects that incorporate a gamut of 'you can't print on that' materials, including razor-thin metal business cards, x-ray film, heat sensitive inks, ceramic tiles and carpet samples. In short, there are design solutions in this book that use any and everything, except plain paper.
About the Author
Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing.
Inside This Book
(Learn More)
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
2 of 2 people found the following review helpful
Fantastic Creative Ideas, A Must for Marketing Experts
17 Dec 2007
Format:Paperback
Touch This: Graphic Design That Feels Good
As a promotions expert, creativity is vital. This book flattens the world a bit when you can see across geographic divides and enjoy what others have created. It gets the mental juices flowing. Appreciate more of these books.
As a promotions expert, creativity is vital. This book flattens the world a bit when you can see across geographic divides and enjoy what others have created. It gets the mental juices flowing. Appreciate more of these books.
Tactile Marketing
23 Jan 2011
Format:Paperback|Amazon Verified Purchase
A great addition to any design library. Full of ingenious ways to grab your viewers attention through out of the box design.
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
