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Total Relationship Marketing: Rethinking Marketing Management
Evert Gummesson (Author) Average Customer Review: Available from these sellers.
Review
'Evert Gummesson has provided a vivid demonstration of the ubiquity of relationships in marketing phenomena. Everywhere one turns, we see relationships. Each company must identify the key success relationships in its business and manage them optimally.' Philip Kotler- Distinguished Professor of... Read More |
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