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Total Relationship Marketing: Rethinking Marketing Management
 
 
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Total Relationship Marketing: Rethinking Marketing Management [Paperback]

Evert Gummesson


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First Sentence
What are RM, CRM and 1 to 1? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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activities  alliances  approach  bank  based  between  brand  business  capital  case  cent  certain  change  company  competition  concept  consumer  contact  corporations  cost  countries  crm  customer  different  distribution  economy  employees  even  example  external  figure  financial  function  goods  group  however  important  individual  industry  information  interaction  internal  knowledge  management  market  marketing  mass  may  means  media  mega  members  must  need  network  new  offers  often  operations  order  organization  others  own  part  parties  people  per  personal  power  price  process  product  production  profit  quality  relationships  research  rm  role  sales  see  services  should  society  sometimes  stores  strategy  study  supplier  systems  term  theory  time  two  types  used  value  work  world  years 
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