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Total Relationship Marketing: Marketing Management, Relationship Strategy and CRM Approaches for the Network Economy: Marketing Management, ... Logic for the Value-creating Network Economy (Paperback)

by Gummesson (Author)

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Product details

Paperback: 392 pages
Publisher: Butterworth-Heinemann; Textbook edition (29 May 2008)
Language English
ISBN-10: 0750686332
ISBN-13: 978-0750686334
Product Dimensions: 24.1 x 19 x 2.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 298,018 in Books (See Bestsellers in Books)

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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