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Total E-Mail Marketing
Total E-Mail Marketing
Dave Chaffey
Average Customer Review: 4.7 out of 5 stars  See all reviews (7)
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Product Description
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.... Read More

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