- Paperback: 224 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (25 Feb 1991)
- Language English
- ISBN-10: 0273033387
- ISBN-13: 978-0273033387
- Product Dimensions: 23.2 x 15.6 x 1.4 cm
- Amazon Bestsellers Rank: 919,048 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Explaining how service products should be designed and how this design process should be managed, the author identifies areas where problems most commonly occur. The book includes the findings of the first research undertaken on the step-by-step process of the design management of service products.
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