The first thing I notice is the improved design. I was slighty put off but the design of the 555xv series, with the speakers looking like a bit of an add on. They've added a fading grey line, which adds a bit of class to the tv. (see badly taken attached photo!)
Very easy to set up, so easy my technologically inept wife could attach the stand and tune in the freeview channels! This model has resolution +, which after seeing what upscaling freeview and dvd boxes do, I was quite sketical about. It "allows your LCD TV to display standard definition images at near high definition" according to the Toshiba website. Well, put it this way, I'm not planning to get sky HD anymore!
The blacks are very good and autoview is a nice addition so that you don't have to change the contrast etc if watching a dark movie late in the evening. The main reason that I went for the 37 not the 32 was Dolby® Digital Plus. I have 7.1 with a specialist decoder to create a home cinema experience. I tested the sound coming directly from the sky box verses from via the tv and was impressed on the extra surround sound generated. Can't wait to watch my new THX versions of Star Wars to hear what it does.
I'm slighty disapointed in the small size of manual, although you can download a in-depth version. Also, that no cables/adapters are included, but that's just the way things go. It's good that you can turn off the glowing "Toshiba" sign on the bottom of the tv, and nice that you have a full-power-down button to save those penny's.
The menu system is straight-forward, hiding the advanced options unless you want to adjust them. I also like the way that when you - for example - adjust the contrast, the main menu screen reduces to the bottom corner, so that you can see how the whole picture changes with each degree of adjustment.
Overall very impressed for the amount of money spent and would recommend to anyone wanting to get a tv in this price range.