I did a lot of research before buying this TV, and could not find another with the same specification that was anywhere close to being as affordable as this. Despite my suspicions about the price being so unusually low, I bought this TV and can honestly say it's been a fantastic buy. The (LED) picture is very good, even in SD, though the HD is truly excellent. There is a generous helping (4) of HDMI sockets at the back, it has plenty of multimedia options, it looks physically stylish, has some internet connectivity, and has more preset picture settings than you could could possibly need (however it's nice to have options!).
There are some downsides- if you are still running a lot of SCART based equipment, there is only one socket to plug into, however most new equipment is now running through HDMI so this shouldn't present a huge problem to many people. Additionally, the sound can start to strain at higher volumes, although I think this is typical in televisions like this in any case- there simply isn't the room to house big quality speakers. That said, it is perfectly good at 'standard' volumes, and if you really want the 'cinema' effect for your ears, I would guess you'll be buying some additional speakers whichever TV you were buying. As a final point, please note that this TV has some internet connectivity, however that is limited to FLICKR, YOUTUBE, and BBC iPLAYER - as such, in my opinion this is not a true smart TV, although it is nice to have those extra couple of options.
In summary, this TV has an excellent picture, lots uf useful settings, and an excellent specification at a relatively low price. I would certainly recommend this to others.