Top brand & marketing reads

A Listmania! list by L. Ellerton (London, UK)
(REAL NAME)   
 
Wally Olins. On B®and.
1.  Wally Olins. On B®and. by Wally Olins
The list author says:
  "One of the marketing greats, the founder of Wolff Olins sets out his principles of brand"
£10.36   Used & New from: £3.74
4.2 out of 5 stars  See all reviews (6 customer reviews)

The 22 Immutable Laws Of Branding
2.  The 22 Immutable Laws Of Branding by Al Ries
The list author says:
  "This and its companion are very readable, offering good introductions to some of the classic brand or advertising  'must-dos' and 'do-nots'"
£7.19   Used & New from: £0.01
4.4 out of 5 stars  See all reviews (29 customer reviews)

The Economist: Brands and Branding
3.  The Economist: Brands and Branding by Rita Clifton
Used & New from: £0.01
4.7 out of 5 stars  See all reviews (3 customer reviews)

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Positioning: The Battle for Your Mind
4.  Positioning: The Battle for Your Mind by Al Ries
£8.39   Used & New from: £1.57
4.1 out of 5 stars  See all reviews (27 customer reviews)

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
5.  Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
Used & New from: £0.01
3.2 out of 5 stars  See all reviews (11 customer reviews)

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Differentiate or Die
6.  Differentiate or Die by Jack Trout
Used & New from: £0.01
4.0 out of 5 stars  See all reviews (5 customer reviews)

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A Master Class in Brand Planning: The Timeless Works of Stephen King
7.  A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon
£23.79   Used & New from: £18.99
5.0 out of 5 stars  See all reviews (10 customer reviews) | 1 customer discussion

I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.
8.  I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are. by Rob Walker
£8.99   Used & New from: £0.01
3.3 out of 5 stars  See all reviews (3 customer reviews)

How Brands Become Icons: The Principles of Cultural Branding
9.  How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt
Used & New from: £9.88
3.4 out of 5 stars  See all reviews (5 customer reviews)

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Coolbrands 2008/2009: An Insight into Some of Britain's Coolest Brands
10.  Coolbrands 2008/2009: An Insight into Some of Britain's Coolest Brands by Laura Hill
£18.68   Used & New from: £0.01
2.0 out of 5 stars  See all reviews (1 customer review)

How to Plan Advertising
11.  How to Plan Advertising by Cooper
£37.39   Used & New from: £8.87
4.0 out of 5 stars  See all reviews (1 customer review)

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine)
12.  Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) by Luke Sullivan
Used & New from: £2.18
4.5 out of 5 stars  See all reviews (6 customer reviews)

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Ogilvy on Advertising
13.  Ogilvy on Advertising by David Ogilvy
£11.99   Used & New from: £6.00
4.8 out of 5 stars  See all reviews (45 customer reviews)

Get Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives
14.  Get Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives by Sam Delaney
Used & New from: £0.01
5.0 out of 5 stars  See all reviews (2 customer reviews)

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The Absolut Book: The Absolut Vodka Advertising Story
15.  The Absolut Book: The Absolut Vodka Advertising Story by R. Lewis
Used & New from: £18.79
4.8 out of 5 stars  See all reviews (21 customer reviews)

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Twenty Ads That Shook the World
16.  Twenty Ads That Shook the World by James B. Twitchell
£9.50   Used & New from: £4.94
5.0 out of 5 stars  See all reviews (1 customer review)

Understanding Media (Routledge Classics)
17.  Understanding Media (Routledge Classics) by Marshall McLuhan
£14.99   Used & New from: £9.50
4.0 out of 5 stars  See all reviews (6 customer reviews)

Harvard Business Review on Brand Management ("Harvard Business Review" Paperback)
18.  Harvard Business Review on Brand Management ("Harvard Business Review" Paperback) by Harvard Business Review
Used & New from: £0.01
3.7 out of 5 stars  See all reviews (3 customer reviews)

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Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)
19.  Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Salem Baskin
£19.04   Used & New from: £0.01
4.0 out of 5 stars  See all reviews (2 customer reviews)

Understanding Brands: By 10 People Who Do
20.  Understanding Brands: By 10 People Who Do by Don Cowley
Used & New from: £0.01

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Author

L. Ellerton (London, UK)
(REAL NAME)   
Qualifications: Brand strategy consultant & ex-advertising planner
Last updated: 23/02/2009
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