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A Listmania! list by L. Ellerton (London, UK)
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Wally Olins. On B®and.
1.  Wally Olins. On B®and. by Wally Olins
The list author says:
  "One of the marketing greats, the founder of Wolff Olins sets out his principles of brand"
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The 22 Immutable Laws Of Branding
2.  The 22 Immutable Laws Of Branding by Al Ries
The list author says:
  "This and its companion are very readable, offering good introductions to some of the classic brand or advertising  'must-dos' and 'do-nots'"
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Brands and Branding
3.  Brands and Branding by Rita Clifton
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Positioning: The Battle for Your Mind
4.  Positioning: The Battle for Your Mind by Al Ries
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
5.  Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
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Differentiate or Die
6.  Differentiate or Die by Jack Trout
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A Master Class in Brand Planning: The Timeless Works of Stephen King
7.  A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon
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I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.
8.  I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are. by Rob Walker
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How Brands Become Icons: The Principles of Cultural Branding
9.  How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt
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Coolbrands 2008/2009: An Insight into Some of Britain's Coolest Brands
10.  Coolbrands 2008/2009: An Insight into Some of Britain's Coolest Brands by Laura Hill
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How to Plan Advertising
11.  How to Plan Advertising by Alan Cooper
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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine)
12.  Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) by Luke Sullivan
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Ogilvy on Advertising
13.  Ogilvy on Advertising by David Ogilvy
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Get Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives
14.  Get Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives by Sam Delaney
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The Absolut Book: The Absolut Vodka Advertising Story
15.  The Absolut Book: The Absolut Vodka Advertising Story by R. Lewis
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Twenty Ads That Shook the World
16.  Twenty Ads That Shook the World by James B. Twitchell
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Understanding Media (Routledge Classics)
17.  Understanding Media (Routledge Classics) by Marshall McLuhan
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Harvard Business Review on Brand Management ("Harvard Business Review" Paperback)
18.  Harvard Business Review on Brand Management ("Harvard Business Review" Paperback) by Harvard Business Review
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Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)
19.  Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Salem Baskin
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Understanding Brands: By 10 People Who Do
20.  Understanding Brands: By 10 People Who Do by Don Cowley
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Author
L. Ellerton (London, UK)
(REAL NAME)   
Qualifications: Brand strategy consultant & ex-advertising planner
Last updated: 23/02/2009
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